Technical CRM Manager

Technical CRM Manager (Bloomreach / Braze Specialist) Hemel Hempstead | Hybrid (3 days office)

Our client is scaling rapidly following a major investment and is redefining how it connects with customers through data and technology. With a strong CRM foundation already in place, they are now focused on deepening their personalisation capabilities and bringing more technical expertise in-house. This hire is critical to reducing reliance on external agencies and accelerating the shift to a truly automated, insight‑led CRM engine.

The Technical CRM Manager will act as the in‑house platform expert, owning the hands‑on build, execution, and optimisation of CRM journeys and personalisation within Bloomreach.

• Build and deploy complex, triggered lifecycle journeys directly within Bloomreach
• Own automation logic, decisioning rules, and dynamic personalisation at scale
• Configure and optimise journeys, including QA, testing, and data validation
• Act as the internal SME, reducing reliance on external agencies
• Continuously refine performance through hands‑on optimisation and testing

• Deep, hands‑on experience with Bloomreach or similar CDP/CRM platforms (e.g., Braze)
• Proven ability to build complex automated journeys and triggers independently
• Strong understanding of data structures, segmentation, and logic‑based targeting
• Experience owning QA, execution, and troubleshooting within CRM platforms
• Background in technical CRM roles (e.g. CRM Developer, Email Engineer, CDP Specialist)

• Up to £65k base salary with 20% bonus potential
• High‑impact role with real ownership of CRM platform capability
• Opportunity to become the go‑to technical expert in a growing team
• Backed by significant investment and ambitious growth plans
• Hybrid working with a collaborative, high‑performing CRM team

Apply today to grow your career with a forward‑thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates