Director, Digital A​/V Measurement – Data & Technology Solutions

Director, Digital A/V Measurement – WPP Data & Technology Solutions

London, England, United Kingdom

WPP is accelerating its global digital Audio/Visual (A/V) capability — integrating Connected TV (CTV), online video (OLV), social video, and addressable TV into a unified, AI‑enabled media measurement ecosystem.

We are seeking a Director of Digital A/V Measurement to lead the strategy, development, and adoption of our digital video and audio measurement solutions across markets, clients, and platforms.

This is a high‑impact leadership role for someone who combines deep AdTech expertise, product thinking, and hands‑on measurement knowledge with the ability to influence stakeholders across a global matrix.

Reporting to the Global Head of Marketing Science – Client Strategy, you will:

Product & Innovation Leadership:

• Contribute to and execute the global digital A/V measurement strategy and roadmap, ensuring alignment with digital media trends and client needs.
• Define standards for cross‑screen video measurement, CTV, digital audio, and programmatic A/V planning.
• Partner with WPP Open, WPP Media MM&A, and agency teams to integrate robust A/V measurement frameworks into omnichannel planning and attribution tools.
• Drive innovation through AI‑powered forecasting, attention metrics, and cross‑channel video reach/frequency optimisation.

Capability Building & Enablement:

• Build and scale digital A/V measurement capability across markets through training, playbooks, and best‑practice frameworks.
• Develop and support specialist measurement communities (pods, guilds, centres of excellence) to ensure consistent methodology delivery.
• Establish global guidelines for A/V campaign tracking, viewability, fraud detection, and brand safety measurement.

Client & Market Leadership:

• Support global client teams with modern A/V measurement strategy, solution design, and activation excellence.
• Participate in discussions with clients, broadcasters, digital platforms, and joint industry committees (JICs) regarding modern measurement standards.
• Drive adoption of advanced A/V measurement frameworks (such as attention metrics and hook rates) within top global accounts to demonstrate business outcomes.
• Contribute measurement expertise to pitches, digital transformation programmes, and global client solutions.

Technology, Data & Partnerships:

• Manage relationships with key measurement vendors (e.g., Kantar, Nielsen, IAS, Double Verify).
• Ensure WPP’s A/V measurement stack is competitive, scalable, cookieless‑ready, and privacy‑compliant.
• Collaborate with AdTech engineering, Marketing Science, and Data Strategy teams to enhance attribution and MMM inputs.

Operational Excellence:

• Govern measurement quality, data consistency, and delivery standards across campaigns.
• Collaborate with cross‑functional teams (activation, product, engineering, analytics) to ensure flawless execution of measurement setups.
• Provide troubleshooting and escalation support for complex or high‑value A/V measurement setups.

• Proven experience in digital media, AdTech, or marketing analytics, with a focus on digital A/V measurement.
• Experience in digital ad measurement, covering campaign objectives such as reach/frequency, addressability, viewability, attention, brand effectiveness, footfall, search uplift, online sales, and offline sales.
• Experience in product management, ad ops, or marketing science within a global, matrixed organisation or agency environment.
• Excellent understanding of the modern digital video ecosystem, cross‑screen measurement frameworks, identity solutions, and clean‑room technologies.
• Strategic thinker with the ability to translate complex measurement methodologies (e.g., attribution, attention, brand lift) into clear business value for clients.
• Hands‑on technical understanding of pixel implementation, SDKs, server‑to‑server tracking, and A/V platform analytics.
• Excellent communication and collaboration skills, with the ability to engage stakeholders across different markets and disciplines.
• Operationally minded, with a focus on quality, consistency, and scalable delivery.
• Experience in conducting RFIs, negotiating contracts, and managing…