B2B Marketing Lead - IT, Tech, Ai Consulting Hybrid

Bold. Autonomous. Built to Scale.

Some marketing roles ask you to support the strategy.

This one asks you to build it, own it, sharpen it, run it, measure it, and make it matter.

If you know B2B tech, understand the Microsoft MSP world, and want real ownership without waiting for three layers of sign-off, this could be the seat you ve been looking for.

This is a high-impact Marketing Manager role inside a growing, London-based technology solutions provider operating at the premium end of the market. The business is ambitious, commercially sharp, and ready to scale - now it needs a marketer who can turn momentum into visibility, demand, engagement, and revenue.

We re looking for evidence of real marketing ownership: someone who has independently built and delivered end-to-end B2B campaigns, generated leads, supported ABM activity, created strong digital and design-led assets, and marketed successfully to UK PE, legal, and financial services audiences.

This is not a manage the agency and update the brochure kind of role.

This is for someone who wants to be close to the action. Close to leadership. Close to sales. Close to the numbers. Close to the customers. Close to the growth story.

You ll be the person building the marketing engine - from first idea to final result.

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The Role at a Glance

Marketing Manager Digital Demand Generation
London Based Hybrid: 3 Days Office / 2 Remote
£50,000 - £60,000 + Quarterly KPI Bonus Potential
Full-Time, Permanent
Plus Full Company Benefits Package

Sector: Managed IT Solution. Tech Consulting. Managed Cybersecurity. Microsoft Services. Cloud / Technology / SaaS

Pedigree: Tier 1 Microsoft Solutions Technology Partner

Your Expertise: Tech Marketing, IT Marketing, SaaS Marketing, Microsoft Solutions Marketing, Digital Marketing, Demand Generation.

The Big Opportunity

You ll own marketing across five core growth pillars:

Market Intelligence Brand Lead Generation Engagement & Nurture Sales Enablement

Think of it as part strategist, part storyteller, part demand-gen operator, part commercial partner.

You ll shape how the business is seen, heard, understood, trusted, and chosen by senior decision-makers across professional services, finance, legal, private equity-backed firms, and other quality-led sectors.

You ll work directly with leadership, sales, solutions architects, and subject matter experts to translate complex Microsoft-led technology, cloud, cybersecurity, and managed services propositions into clear, compelling business value.

This is a build-and-run role. You ll be setting direction, creating campaigns, producing content, improving conversion, enabling sales, testing new ideas, using AI intelligently, and making sure marketing becomes a measurable growth driver.

What You ll Be Doing

Building a Smarter Marketing Engine

You ll design and deliver integrated campaigns that generate awareness, engagement, and qualified opportunities. That means planning the strategy, writing the messaging, building the assets, launching the activity, measuring the results, and improving what comes next.

You ll bring structure, pace, creativity, and commercial discipline to the marketing function.

Turning Insight into Advantage

You ll keep close to the market, competitors, sectors, customers, and buyer behaviour. You ll use that intelligence to spot opportunities, sharpen positioning, improve targeting, and help the business focus on the sectors and messages most likely to convert.

Key audiences may include legal, finance, professional services, and PE-backed organisations where trust, security, compliance, and commercial value really matter.
Making the Brand Sharper and More Visible

You ll own the voice, message, and content rhythm of the business.

That includes blogs, customer stories, case studies, ebooks, insight pieces, landing pages, newsletters, social content, thought leadership, and campaign assets that feel credible, useful, and differentiated not generic tech noise.

Your job will be to make technical excellence feel commercially relevant.

Driving Digital Demand

You ll lead activity across SEO, PPC, paid social, email, webinars, landing pages, website content, conversion optimisation, and marketing automation.

You ll understand what good looks like, know which numbers matter, and be confident using performance data to improve campaigns rather than simply reporting on them.

Creating Engagement and Nurture Journeys

You ll build targeted nurture programmes for prospects and customers, keeping the business front-of-mind across long, considered B2B sales cycles.

You ll also support ABM-style micro-campaigns aligned to sales priorities, helping the business speak directly to the right accounts, sectors, and decision-makers.

Helping Sales Win

You ll create sales enablement assets that actually get used: pitch decks, proposal content, case studies, sector collateral, objection-handling content, campaign follow-ups, and customer-facing materials.

You ll build a content library that supports the full sales cycle and gives the…