Digital Marketing Data Analyst - Fashion Retail

The Role

A client in the global retail and fashion industry is seeking a Digital Marketing Data Analyst to join the team for an initial contract engagement.

You will work closely with senior stakeholders across marketing and analytics to support data-driven decision making. The objective of the role is to analyse digital marketing performance, generate actionable insights, and help optimise media and campaign effectiveness.

• Analyse digital marketing performance across paid media, CRM, and web analytics channels
• Build and maintain dashboards and reports to track KPIs and campaign effectiveness
• Partner with marketing and media teams to translate data into clear insights and recommendations
• Support testing, attribution, and optimisation initiatives using marketing and customer data

• Strong background in digital marketing analytics or data analysis
• Hands‑on experience with tools such as Google Analytics, SQL, and data visualisation platforms
  
  Ability to communicate insights clearly to non-technical stakeholders
• Experience working in fast‑paced, cross‑functional marketing environments

• Salary: £60,000 per annum
• Duration: 12-month FTC
• Location:
  
  Hybrid working, 2 days in London office
• Start Date:
  
  ASAP