Digital Director

Job Description
About the role....

As the Cross-Channel Performance Director you will help shape how digital media delivers real, measurable impact for H&M across Central Europe. This is a role for someone who knows how to connect the dots — across channels, markets and stakeholders — and turn performance data into smart, confident decisions. You’ll be right at the centre of it all: influencing strategy, partnering closely with senior clients, and raising the bar for how performance is delivered  you enjoy owning outcomes and seeing your work land with impact, this is where you’ll do it.

About the work....

• Own cross-channel performance output, working closely with specialists to ensure campaigns deliver against clear commercial goals
• Shape how investment moves across channels, using data to guide budget allocation and unlock stronger returns
• Partner with the Global Cross-Channel Performance Lead to embed smarter, more consistent ways of working
• Lead conversations with senior stakeholders, translating performance into sharp, actionable narratives
• Stay close to campaign delivery, spotting optimisation opportunities early and driving them forward
• Build trusted relationships with regional clients, becoming a go‑to voice on performance strategy
• Bring regional nuance into everything you do — adapting approaches to fit the realities of Central European markets

• Strong grounding in digital performance channels, especially Paid Social and Paid Search (with Programmatic experience as a plus)
• A track record of scaling campaigns across markets for retail or globally recognised brands
• Confidence working with data — able to interrogate performance and turn insights into clear direction
• Solid understanding of attribution and how it impacts decision‑making (experience with regression‑based models is beneficial)
• Experience navigating multi‑market complexity and adapting strategy accordingly
• Natural relationship builder, comfortable working closely with clients and senior stakeholders
• Curious and proactive mindset — someone who challenges, tests, and looks for smarter ways to drive performance

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.