Analytics, Senior Manager

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalization nected through WPP Open and powered by Open Intelligence, clients see exactly where, how and why their media investment is working.

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Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness and growth. Together we use behaviour change principles to design smarter services, influence better decisions and help millions of people across the country.

Named WPP 650 after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community and every audience. No two days are the same. The challenges are complex, the problems worth solving and the learning constant. You’ll tackle issues that matter alongside talented colleagues who care deeply about what they do.

It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

Our UK Analytics capabilities are central to our success, empowering WPP Media’s clients with a full range of Analytics services that deliver tangible impact. This role sits within the broader WPP Media Analytics structure, drawing on the specialist expertise of Modelling, Analytics Consultancy and Data Science & Solutions teams.

The Senior Data Scientist, Government will be the primary quantitative specialist within the dedicated analytics team supporting the UK Government account. A central pillar of this role is ownership and development of WPP Media's Government Benchmarking Database – a strategic asset that will underpin campaign measurement & planning across the account.

Working closely with the wider analytics team, the Senior Data Scientist will translate analytical challenges into well-designed, rigorous statistical solutions – taking ownership of the technical approach, model development and delivery once the problem has been scoped collaboratively. This role requires deep technical capability in statistical modelling, database management and programming, combined with the communication skills to work effectively across a team and present complex outputs clearly to a range of audiences.

• Take ownership of the Government Benchmarking Database, including responsibility for maintaining and evolving its underlying structure as the tool develops.
• Support the wider analytics team in effectively accessing and leveraging the database, including producing advanced query templates and delivering training to ensure analysts can work with the data confidently and independently.
• Lead the scoping and delivery of new analytical capabilities within the platform, including the development of models that estimate expected campaign lift for a given level of spend based on historic performance data.
• Ensure outputs from the benchmarking platform are surfaced in a clear and intuitive way, taking a lead role in how modelled results and benchmark data are visualised for planning and client teams.

• Work closely with the wider analytics team to understand and scope analytical challenges arising from UK…