Digital Analytics Specialist

Location: London, Manchester

Position: Data Analytics Consultant

Career Level: Specialist (L9)

Marketing analytics or web analytics background required, with the ability to use data to advise clients on website design, user journey analysis, media advisory and digital strategy. Client projects involve promoting a customer‑centric digital marketing vision using systematic data analysis, and supporting the evolution of Accenture’s digital analytics offering.

• Set strategic vision for digital analytics aligned with broader client landscapes, such as marketing, technology, and data.
• Establish client measurement strategies for digital assets, including web and app.
• Audit and define digital analytics tagging implementations, working with business and technical stakeholders to capture and implement tracking requirements accurately.
• Define data layer structures and other key requirements for digital analytics.
• Analyse website traffic, user engagement, and conversion rates to identify optimisation opportunities.
• Create dashboards and reports to track KPIs and communicate insights to stakeholders.
• Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor campaigns and identify areas for improvement across web and apps.
• Collaborate with Marketing teams to measure campaign effectiveness and recommend ways to maximise ROI.
• Work with multiple teams across marketing mix modelling projects from business and analytics teams.
• Collect, clean, and prepare data from various sources to ensure data quality and consistency.
• Assist in developing and validating marketing mix models, selecting appropriate modelling techniques and ensuring robustness and accuracy.
• Stay updated on industry trends and best practices in digital analytics to drive innovation.

• Strong experience in digital analytics or a similar role, preferably in a retail or e‑commerce environment.
• Advanced understanding of matrixed organisations and comfort managing cross‑functional teams.
• Proficiency in digital and experience analytics platforms (e.g., Google Analytics, Adobe Analytics, Content Square, Decibel).
• Experience delivering end‑to‑end marketing mix modelling projects.
• Experience using Tag Management Systems (e.g., Google Tag Manager, Tealium, Adobe Launch).
• Proven analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Strong communication skills and ability to present findings to non‑technical stakeholders.
• Experience with data visualisation tools (e.g., Tableau, Power BI).
• Problem‑solving mindset with a passion for continuous improvement.

Total Rewards include a competitive basic salary, an annual performance bonus, opportunities to acquire equity, and a wide range of health and wellbeing benefits.

• 30 days of annual leave plus 3 extra volunteering days per year.
• Family‑friendly and flexible work policies.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and mental wellbeing support.
• Employee Assistance Programme, career development and counselling.
• A range of generous parental leave offerings.