Senior Analyst Marketing Insights

Job Description - Senior Analyst - Experience & Marketing Insights (2600003A)

Job Description

Senior Analyst - Experience & Marketing Insights - ( 2600003A )

Description

You will support data-driven decision-making by analysing data. This data includes business, public, and open source data. You will resolve data quality and integrity issues. You will create accurate and insightful reports. You will develop dashboards and visualisations to share with our organisation. You will support research projects and Marketing Operations and provide insights to our decision-makers. You will report to the Senior Manager - Marketing Intelligence & Insights and use a hybrid work schedule.

• Gather, clean, and analyse data to identify trends, patterns, and produce applicable insights.
• Define Segmentation models across our propositions, programmes and audiences.
• Perform regular data audits to ensure confidence in a single source of truth.
• Develop data modelling and data appending from multiple sources to provide a deeper understanding and personalisations.
• Help dentify status or membership type changes for members or students.
• Establish and implement best practice, and roll out training relating to Data sharing requests to ensure compliance with laws and regulations.
• Design dashboards and reports that track performance using relevant tools (e.g., Tableau, Power BI, Qlik).
• Use data visualisation to present complex data.
• Deliver new ways of applying technology and automation in reporting.
• Provide support to Marketing operations to ensure their data sources are reliable and promote automation and streamlined customer journeys.

You Have:

• Bachelor's degree in Business, Computer Science, Data Science, Statistics, or a related field.
• 3+ years of experience building dashboards and delivery insights to business teams
• Experience using Python and Power BI for advanced modelling

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued developlement

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.