Social Media Manager - FTC

Role: Social Media Manager - 6 Month FTC

Location: London, United Kingdom

About the role:

Working in partnership with our client (an internationally known B2B organisation), the Social Media Manager will manage and oversee our client's social media presence by developing and implementing their social media strategy. This is a key role within the team to boost the online visibility for our client and to increase customer engagement as part of their overall outreach strategy.

We have been appointed to create a Digital Centre of Excellence within the clients’ pharmaceutical practice. The Digital Centre of Excellence will drive and embed digital best practice. Will own the development and strategy of digital channels. And will understand and grow audience and engagement through all digital touchpoints.

Reporting to our client’s Head of Marketing, the Social Media Manager will have experience working in a similar role (B2B experience a must) and will be confident in leading social media campaigns (paid and organic) across multiple social channels, specifically Linked In. You will be adept at creating engaging digital content with a strong understanding of how to target key audience groups.

You will be accustomed to analysing user data and making informed decisions that result in continuous improvement across social media channels.

You will be part of a team of 13 within the DCoE where the team are responsible for specific KPI targets, including driving leads via the website and social media campaigns. You will be working in collaboration with the wider marketing team (approximately 34 in the team) and you will be expected to work closely with our client’s other external agencies and partners.

• Develop and own the client's social media strategy across organic and paid channels, with a primary focus on Linked In — aligned to KPIs including lead generation, audience growth, and engagement

• Plan, create, and oversee the delivery of social media content across platforms using scheduling tools — ensuring output is on-brand, audience-appropriate, and optimised for performance

• Lead paid social media campaigns from planning through to execution and optimisation — setting measurable goals, managing budgets, tracking ROI, and reporting results clearly

• Identify and evaluate opportunities for channel performance improvement based on user data, platform analytics, and competitor analysis

• Produce monthly performance reports for the Head of Marketing — tracking, analysing, and presenting insights from social platforms using tools including Google Analytics, and recommending changes to the overall strategy

• Manage and develop social media communities by engaging with responses, facilitating discussions, and maintaining a consistent brand voice across channels

• Provide strategic recommendations on content creation that connect with key audience groups in the pharmaceutical and B2B space

• Collaborate with internal teams, client stakeholders, and third-party agencies — maintaining clear communication on deliverables, timelines, and expectations throughout

• Evaluate and recommend new social media technologies and tools that could drive efficiencies in social media management and campaign delivery

• Work confidently and autonomously with partner and third-party agencies, acting as the primary social media authority within the DCoE

• Solid experience as a Social Media Manager or equivalent, with a strong track record of delivering both organic and paid social media strategies in B2B environments

• Deep expertise in Linked In — including paid campaign management, audience targeting, and content strategy for professional audiences

• Demonstrable experience managing paid social campaigns end-to-end: strategy, setup, optimisation, budget management, and ROI reporting

• Proficiency with social media management and scheduling platforms, and analytics tools including Google Analytics

• Experience developing and presenting performance reports to senior stakeholders, translating data into clear, actionable recommendations

• Knowledge of the broader digital marketing landscape and an understanding of how…