Senior Director, Fan Data Infrastructure

The Senior Director, Fan Data Infrastructure will lead the operational and technical infrastructure that powers Warner Music Group's direct-to-fan ecosystem. Sitting within Global Marketing's Direct-to-Fan Services team, this role is responsible for ensuring fan data moves reliably, securely and intelligently across WMG’s marketing systems, platforms and teams.

Working closely with Marketing Enablement, Technology, Audience Integration and Fan Engagement teams, the role will oversee the integrations, architecture and governance that connect WMG’s fan data ecosystem. This includes ownership of how fan data is structured, synchronized and activated across platforms.

• Lead the evolution of WMG’s fan data infrastructure, ensuring systems, integrations and workflows support modern direct-to-fan marketing.
• Define and maintain the operational architecture connecting CRM, audience, commerce and fan engagement platforms across the D2F ecosystem.
• Partner with Technology and Marketing Enablement teams to improve interoperability between systems and reduce operational fragmentation.

• Oversee integrations between platforms including Salesforce Marketing Cloud, Klaviyo, Community, Co:
  
  Brand, High Touch, Shopify, Snowflake, Adobe Analytics and WMG’s wider customer intelligence infrastructure.
• Lead the mapping and standardization of fan data schemas, tracking frameworks and audience infrastructure across platforms, ensuring fan data is reliable, measurable and operationally consistent.
• Act as the lead for fan data movement across APIs, audience syncs, automation workflows and CDP infrastructure.

• Establish and maintain best practices for fan data governance, privacy, consent handling and operational hygiene across WMG’s marketing ecosystem.
• Act as the senior escalation point for fan data issues, sync failures and platform-related operational troubleshooting, working closely with technical teams to resolve root causes.

• Lead WMG’s Audience Integration and Fan Engagement functions, overseeing the operational infrastructure that supports fan data, audience activation and CRM delivery across the D2F ecosystem.
• Partner closely with the Senior Director, Fan Engagement CRM to ensure fan communications are supported by reliable, scalable marketing infrastructure.
• Partner with Marketing Enablement, Technology, WMX and Global Marketing teams to improve how fan data supports marketing operations and audience activation.

• 8-10 years' experience working across marketing technology, CRM infrastructure, data operations or systems integration roles within complex consumer or entertainment ecosystems.
• Strong understanding of how CRM, audience and fan engagement systems support modern marketing operations.
• Hands-on experience with platforms such as Salesforce Marketing Cloud, Klaviyo, High Touch, Shopify, Community, Co:
  
  Brand, Snowflake or similar marketing infrastructure tools.
• Deep familiarity with customer data platforms (CDPs), audience synchronization and fan data architecture.
• Strong working knowledge of SQL, APIs, JSON and data schema management.
• Experience troubleshooting complex system and data flow issues across multiple interconnected platforms.
• Comfortable working closely with technical and engineering teams while understanding the operational realities of marketing organizations.
• Experience leading operationally-focused teams within fast-moving, cross-functional organizations.
• Strong understanding of data governance, consent management and privacy considerations within first-party marketing ecosystems.
• Familiarity with reporting and visualization tools such as Tableau.
• Technically-minded and operationally driven, with a strong understanding of how marketing systems, fan data and integrations work together.
• Curious and solutions-oriented, able to simplify complexity and bring structure to fragmented environments.
• Collaborative and pragmatic, comfortable working across technical and non-technical teams.
• Detail-oriented with strong instincts around system integrity, data quality and operational reliability.
• Interested in the evolving relationship between technology, fandom and modern marketing.
• Passionate about building infrastructure that helps artists and marketing teams create better fan experiences.