Content Manager

Overview

As an SEO Content Manager, you’ll own website content strategy and planning for one or more flagship accounts – Kenvue. Reporting to the SEO Director, you’ll blend editorial leadership with SEO expertise—crafting data‑driven content roadmaps that meet E‑E‑A‑T standards, satisfy Google’s Helpful Content requirements, and deliver on KPIs for traffic, engagement and conversions. You’ll shape topic clusters, pilot AI‑assisted content workflows and collaborate with SEO, Paid and CRO teams to ensure our owned channels delight both users and search engines.

You will manage a small team of Copywriters, oversee content production calendars, and champion best practices in on‑page optimisation, internal linking and structured data. By monitoring performance through analytics tools, you’ll continuously refine your strategy—balancing creative storytelling with precise, evidence‑backed recommendations to keep our clients ahead of algorithm shifts and emerging content formats.

• Content Strategy & Planning:
  Develop and own multi‑quarter editorial calendars and topic cluster frameworks that align with client objectives, user intent and search demand.
• E‑E‑A‑T & Helpful Content Compliance:
  Establish and enforce guidelines for Experience‑Expertise‑Authority‑Trust signals and Google’s Helpful Content standards across all assets.
• Data‑Driven Ideation:
  Use analytics (GA4, Search Console, Keyword Planner) and SEO tools (Semrush, Ahrefs, Similar Web) to uncover high‑impact content opportunities, perform gap analyses, and prioritize initiatives.
• Team Leadership:
  Line‑manage and mentor Copywriters, providing editorial guidance, SEO training and performance feedback.
• Cross‑Channel
  
  Collaboration:
  
  Partner with SEO Managers, Paid Search, Social and CRO teams to integrate content into wider performance campaigns and test new formats (e.g., AI‑driven snippets, voice search optimisation).
• Content Production Oversight:
  Oversee briefs, ensure on‑page SEO best practices (metadata, headings, schema), and maintain quality through reviews and QA processes.
• Performance Measurement:
  Define KPIs, build dashboards, track metrics (organic traffic, dwell time, conversion rate), and deliver client‑ready reports with actionable insights.
• Innovation:
  Pilot emerging content technologies—AI drafting tools, dynamic content personalization, interactive media—and scale successful experiments across accounts.

• Experience:
  
  Prior content or SEO experience in an agency or in‑house environment, with hands‑on success driving organic growth via content.
• Editorial Expertise:
  Exceptional writing, editing and storytelling skills, with a keen eye for detail and fluency in adapting tone for diverse brands. A portfolio of work submitted with an application is preferable.
• SEO Proficiency:
  Deep understanding of on‑page optimisation, internal linking, structured data and content‑related ranking factors.
• Analytical
  
  Skills:
  
  Comfort with Google Analytics, Search Console and SEO platforms, able to translate data into persuasive content strategies.
• Leadership:
  Proven ability to manage and develop a small editorial team, balancing creative coaching with SEO rigor.
• Collaboration:
  
  Strong communicator who thrives in cross‑functional teams and can articulate content strategy to clients and stakeholders.
• Learning Mindset:
  Passion for staying on top of content and search trends—E‑E‑A‑T, Helpful Content updates, AI/LLM developments—and applying them proactively.
• Technical Acumen:
  Familiarity with CMS platforms (e.g., Word Press, Drupal), basic HTML and editorial workflow / project management tools.

Spark Foundry offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.

Publicis Groupe works primarily from the office or our clients’ office four days per week.

At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from…