Manager, TV Audience Measurement

Fifty5

Blue is a global leader in media measurement and analytics, operating in more than 80 countries. We bring clarity to complexity by providing hybrid cross‑media audience measurement that combines trusted audience panels with large‑scale data, giving content owners, advertisers, agencies and platforms the confidence to develop content and plan advertising decisively.

The Manager, TV Audience Measurement will play a hands‑on role in shaping and evolving how Barb measures television viewing across the UK. Working closely with product and technology teams and reporting to the Senior Manager, Audience Measurement, you will help deliver a robust, future‑facing measurement system that reflects how audiences really watch TV today.

• Support the ongoing enhancement of Barb’s TV audience measurement, identifying opportunities to improve accuracy, coverage and insight.
• Translate research and client needs into clear development briefs, ensuring outputs are aligned to how the data will be used.
• Work closely with product and technology teams to ensure developments are delivered smoothly and meet agreed objectives.
• Review test outputs and contribute to the research‑led sign‑off of software and system releases, ensuring they behave as expected and deliver against client and methodological requirements.
• Analyse and interpret audience data, presenting findings in a clear, compelling and accessible way.
• Evaluate the impact of system or methodological changes, helping stakeholders understand implications for reporting and usage.
• Lead the evaluation of test results and measurement changes, ensuring implications are well understood and communicated.
• Present findings and recommendations to Barb, stakeholders and senior leadership.
• Respond to audience data queries, developing expertise in methodologies, outputs and data structures.
• Build strong working relationships with Barb, internal teams and external stakeholders.

• Background in TV audience research, media measurement or a related field.
• Strong analytical skills with confidence in handling and interpreting data.
• Advanced Excel skills (pivot tables, lookups) and ability to communicate insights effectively using PowerPoint or similar tools.
• Knowledge of data manipulation languages (SQL, Python) desirable.
• Interest in technical systems and how measurement data is produced, processed and validated.
• Knowledge of tools such as Tech Edge is advantageous.
• Strong organisational and project coordination skills.
• Curious, proactive mindset with a desire to understand how things work and how they can be improved.
• Effective communicator able to collaborate across technical and non‑technical teams.

We provide a supportive environment for career growth, with training and career development opportunities, and a global reach that gives you real‑world impact in the media and advertising sectors.

Equality of opportunity for everyone is our highest priority. We support our colleagues to work in a way that supports their health and wellbeing and are dedicated to creating an inclusive culture, valuing the diversity of our people, clients, suppliers and communities. Applications are encouraged from all backgrounds.

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