Paid Search Analyst

Job Description

The Enterprise Technology Services organization partners with every part of the American Express business to power the company’s growth and innovation with trust and efficiency, and drive competitive differentiation with speed. We support the delivery and operations of technology, digital, and data capabilities, platforms, and services globally.

Specifically, our team is responsible for the company’s technology engineering, architecture, and infrastructure, providing 24x7 support to ensure an uninterrupted, high-quality experience for customers and colleagues. We also provide product management for core enterprise platforms, and lead technology risk and information security, enterprise data governance and platforms, digital product and design, and enterprise AI platforms on behalf of the company.

As a part of the Enterprise Digital team, you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.

In the role of Paid Search Analyst, you will focus on biddable digital marketing channels and be responsible for managing sophisticated multi-market programs across EMEA and LACC markets. This team plays a significant part in delivering on revenue-driving business outcomes.

• Ownership of multi-market prospect and customer facing campaigns on Paid Search
• Activate and manage Google and Microsoft Ads Paid Search campaigns for EMEA and LACC international markets against targets, maximizing net income delivered through the channel
• Use Paid Search bid management software (Search Ads 360) to centrally manage campaigns for several markets and ensure that tracking is set up correctly
• Work with the Performance Channel Manager and the Performance Channel Analytics team to create and implement data-led strategies for the international markets that deliver against the marketing plans
• Collate and distribute information for internal reporting
• Present strategies and plans to internal stakeholders in the markets and other central teams
• Monitor internal and external digital trends and technologies to continually improve the program and maintain competitive advantage
• Work with the analytics team on “test and learn” activities to innovate and establish best practices for the PPC activity across the international markets
• Building and maintaining relationships with markets and supporting agencies

• Experience managing Paid Search campaigns in-house or agency-side
• Passion and willingness champion digital marketing within a large organisation
• A self-starter who owns their role and is able to multi-task and prioritize work in a fast-paced environment
• Detail-oriented with solid organizational and time management skills
• Track record of delivery against goals
• Experience of managing stakeholders in a matrix environment
• Excellent oral and written communication skills including presenting to peers and senior management
• Bachelor’s degree or better in relevant area preferred but not essential
• 2nd European language is a plus

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.