AI Enablement Lead

Posted Monday 22 June 2026 at 00:00 | Expires Sunday 5 July 2026 at 23:59

The Pure Gym Group is a global gym business with a community of more than 700 gyms and over 2 million members. At Pure Gym, everything we do comes back to one simple idea: helping you feel good.

We're proud of our people and have a strong focus on internal progression. Championing diversity, we are committed to providing an excellent employee experience and workplace culture. As such, we are a Disability Confident Committed employer, and offer interviews to candidates who meet the essential criteria for a role, and opt-in to the scheme on their application form.

Our gyms are friendly, supportive, and judgement-free spaces where everybody can come in, work out and leave Feeling Pure Gym Good. We are proud to be certified by Top Employers Institute
. See our careers page for full benefits.

• Free nationwide gym membership for you + 1
• A truly flexible working culture
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

Location:

London/Hybrid. Office attendance is expected 2 days a week

Type:
Full Time
Contract type: 6-month fixed term contract

AI is reshaping how Pure Gym operates. As the one of the largest gym operators in the world, we are looking to evolve how people use gyms and runs gyms. The purpose of this role is to unlock the value of AI across our teams, Head Office functions through to our gym floors, bridging the gap between capability and adoption.

As AI Enablement Specialist, your job is to make AI work in practice. That means identifying where AI can have real commercial impact, designing and delivering use cases with the teams who own them, and building the knowledge, skills, and confidence across the business. You will work hands‑on and desk‑side with colleagues, and through a network of AI champions embedded across the business.

You will also play a key role in ensuring AI is used safely and responsibly, working closely with Cyber Security and Infrastructure to ensure innovation happens within the right guardrails.

• Design and define AI use cases across the business, identifying where AI can drive genuine value and building the case for investment
• Taking use cases from idea to Proof of Value, working with a wide range of teams
• Upskill colleagues at all levels, from Head Office functions to gym teams, through structured learning, coaching, and desk‑side support
• Build and nurture a network of AI champions embedded across the business, equipping them to drive adoption within their own teams
• Track and communicate the impact of AI adoption, demonstrating the evidence base for ROI across use cases.
• Coordinate with technical teams to ensure new tools and use cases are assessed and adopted within appropriate governance frameworks.
• Ensure Pure Gym’s AI stance and policies evolve to keep it current as the technology and our adoption of it evolves.

We are looking for an ambitious individual with a genuine passion for AI and how it can change the way people work. The following core attributes are essential:

• Innovative and curious: always seeking new applications and better ways of working; as comfortable prototyping an idea as communicating one.
• Biased towards action: takes initiative, works hands‑on, and sees things through to measurable impact rather than stopping at recommendations.
• Collaborative: thrives working across teams and functions and energised by bringing others on a journey.
• A great communicator: able to make AI feel accessible, exciting and relevant to any audience — from gym floor staff to senior leadership.
• Credible under scrutiny: comfortable navigating governance conversations and able to earn trust with Cyber Security and risk stakeholders.

• A track record of enabling others: designing and delivering training, coaching, or capability‑building programmes.
• Able to own change management initiatives and deliver measurable outcomes
• A keen interest to work with AI tools, particularly large language models and generative AI…