Commerce Business Director

Company Description

Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumer experiences and drive exceptional business outcomes for our clients.

Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.

The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce and Influential. Publicis Connected Media is part of Publicis Groupe.

We are hiring a Business Director to lead our Digital Shelf offering within Publicis Commerce, shaping how brands show up, grow and compete across today’s evolving commerce landscape. This is a high-impact leadership role where strategy meets execution—bringing together content, data and innovation to unlock measurable growth. You’ll partner with senior clients and cross-functional teams to influence outcomes  you’re excited by the future of commerce and want to help define what comes next, this is your opportunity.

• Set the strategic direction for connected commerce and digital shelf programmes across multiple markets, driving measurable growth
• Build strong senior client partnerships, translating insight into actionable recommendations that create real impact
• Lead product content and e-merchandising strategies to improve visibility, availability and conversion across platforms
• Champion innovation across emerging areas such as social commerce and the agentic shelf, helping clients stay ahead
• Identify and unlock growth opportunities, contributing to new business and expanding existing client relationships
• Own commercial performance across accounts, including budgeting, forecasting and resource planning
• Foster collaboration across strategy, analytics, media, creative and technology teams while supporting and developing talent

• Experience in digital commerce, e-commerce strategy or digital shelf environments across complex client landscapes
• Strong understanding of product content, e-merchandising and online retail across different commercial models
• Familiarity with digital shelf and commerce tools (e.g. Profitero, Brandbank or similar platforms)
• Ability to shape long-term strategies that deliver sustainable client growth
• Confidence presenting to senior stakeholders, with clear and engaging communication skills
• Commercial awareness, with experience managing budgets, forecasting and performance outcomes
• Collaborative and curious mindset, with a passion for learning and developing others

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Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media
, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know.

We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.