Regional Marketing Manager

Checkmarx is the enterprise application security leader and the host of Checkmarx One™ — the industry
-leading cloud-native App Sec platform thathelps enterprises build #Dev Sec Trust  .

Checkmarx is the leader in application security and ensures that enterprises worldwide can secure their application development from code to cloud. Our consolidated platform and services address the needs of enterprises by improving security and reducing TCO, while simultaneously building trust between App Sec, developers, and CISOs. At Checkmarx, we believe it’s not just about finding risk, but remediating it across the entire application footprint and software supply chain with one seamless process for all relevant stakeholders.

We are honored to serve more than 1,800 customers, which includes 40 percent of all Fortune 100 companies including Siemens, Airbus, Sales Force, Stellantis, Adidas, Wal-Mart and Sanofi.

We are looking for a strategic and execution-focused Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security (App Sec) solutions.

This role is responsible for driving pipeline growth, accelerating deal velocity, and increasing brand awareness among enterprise and mid-market customers. You will work closely with regional sales, partners, and global marketing teams to deliver high-impact campaigns tailored to technically sophisticated audiences, including CISOs, Dev Sec Ops  leaders, and developers
.

• Own the NEUR regional marketing strategy aligned with global App Sec priorities and revenue goals
• Translate global campaigns into regionally relevant programs across UKI, Netherlands and Nordics
• Segment markets and prioritize accounts based on ICP, maturity, and opportunity size
• Own regional marketing-sourced pipeline targets aligned to revenue goals
• Build and execute programs that generate qualified pipeline across priority segments (enterprise, mid-market, strategic accounts)
• Drive consistent top-of-funnel volume through integrated campaigns (digital, events, content syndication, paid media)
• Understanding and ownership of Pipeline targets and gaps
• Clear handoff of MQL- SQL and ownership of lead conversion and Deal progression

• Design and execute integrated, multi-channel campaigns (ABM, digital, content syndication, paid media)
• Drive high-quality pipeline in partnership with sales, focusing on target accounts and strategic deals
• Optimize marketing funnel performance using data-driven insights and continuous testing
• Lead Account-Based Marketing (ABM) initiatives for top-tier enterprise accounts
• Partner with sales to develop account-specific engagement plans and personalized campaigns
• Support deal acceleration through tailored content, executive engagement, and field programs

• Plan and execute regional and local events (industry conferences, round tables, executive dinners, webinars)
• Represent the company at key cybersecurity and developer-focused events across NEUR
• Ensure strong pre- and post-event engagement to maximize pipeline contribution
• Adapt global App Sec messaging for Northern European audiences with high technical expectations
• Collaborate with product marketing to refine positioning for Dev Sec Ops  and security buyers
• Support development of regional case studies, customer advocacy, and thought leadership
• Act as a trusted marketing partner to regional sales leaders
• Enable channel and technology partners with co-marketing campaigns and MDF programs
• Align closely with SDR teams to ensure effective lead follow-up and conversion

• Track campaign performance, pipeline contribution, and ROI across NEUR
• Provide regular reporting and insights to regional and global stakeholders
• Use data to refine targeting, messaging, and channel effectiveness

• 3-5+ years in B2B marketing, ideally in cybersecurity, application security, or Dev Sec Ops
• Proven experience managing regional or field marketing in Northern Europe
• Demonstrated success in driving pipeline and supporting enterprise sales…