CRM & eCommerce Specialist

The Role

As part of the UK/EU eCommerce team, you will be responsible for building and executing email marketing campaigns, ensuring best‑in‑class representation of the Theory Brand across our eCommerce business in the UK and EU. You should be proactive, self‑motivated, and emotionally intelligent, able to work independently and as part of a team.

• Execute the Email Marketing strategy from copy creation, design, and translation management.
• Plan, create, and send email communications, ensuring accurate content and optimal scheduling based on performance data.
• Review, improve, and manage customer journeys through the CRM software.
• Analyze email performance weekly and monthly, reporting on key metrics such as open rate, click‑through rate, and conversion rate.
• Act as the point of contact with the Global CRM team in NY for training, data support, and ad‑hoc analysis.
• Support the Digital Marketing team to plan, execute, and analyze lead generation activities across the website, events, and paid social.
• Upload paid social leads weekly and strive for automation.
• Maintain, build, and update BAU emails, analyzing their performance and contribution to business for weekly trade meetings.
• Conduct A/B tests on emails and provide strategic recommendations.
• Collaborate with the eCommerce Trading team to maintain key online components in line with the content calendar for UK/EU.
• Perform daily site‑walks to ensure content, product, customer journey, and UX align with planned activities.
• Create Jira bug reports for developers and collaborate with Customer Service to keep site information up to date.
• Develop SEO content pages to boost non‑brand keyword rankings and optimize on‑page elements such as meta descriptions, title tags, and category copy.
• Support customer care and Retail teams with omnichannel projects and related tasks.
• Assist in preparing presentations and reports for the eCommerce team from SFCC and Teamworks data.
• Support paid social activities and maintain competitive analysis.