Business Intelligence Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a Senior Business Intelligence Manager you will be joining WPP Media’s Data, Technology and Analytics (DTA) team and dedicated to our prestigious automotive client account.

This role involves leading client projects and overseeing the strategic development of solutions that aggregate diverse data sources into a single, unified view. You will act as a subject matter expert and strategic for our Measure data platform – a unified system for data connection, ingestion, transformation, and reporting – built on a robust technology stack including Adverity, GCP, and PowerBI.

This hands‑on role involves ownership of client reporting projects that aggregate diverse manual and automated data sources into a single, unified view, ensuring data integrity and consistency to enable comprehensive insights and custom visualisations. You will have a particular focus on understanding the specific and nuanced requirements of our clients and developing visualisations to deliver on them.

You will be responsible for establishing best practices, quality assurance processes and collaborative ways of working that ensure the reporting solutions we deliver are consistently accurate and meeting the needs of our clients. The wider DTA team will act as a peer network for your support, learning and growth.

• Lead the end‑to‑end design and implementation to the development of bespoke data solutions within the BI team, setting the standard for business intelligence and data visualisation excellence.
• Serve as senior technical liaison and strategic partner to planning teams, client stakeholders, and cross‑functional departments, translating business specifications into precise technical requirements for implementation.
• Design and enforce robust validation and auditing processes to ensure the highest levels of data integrity, consistency, and reliability across all platforms.
• Oversee the development and maintenance of Power BI dashboarding solutions delivered via the Measure platform, taking ownership of advanced data model design, dashboard deployment strategies, innovation, and change management.
• Lead initiatives to identify, evaluate, and integrate new data sources and technologies to enhance the Measure platform's capabilities and drive continuous improvement.

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Experience in designing, architecting, and implementing complex data integration strategies, transforming disparate datasets into unified, high‑value data models for advanced analytics and visualization in Excel, Power BI and other data visualisation tools.
• Proven ability to translate highly complex business requirements into robust technical specifications and scalable BI solutions, proactively identifying potential challenges and proposing innovative solutions.
• Demonstrated leadership and strong communication skills, with an ability to mentor team members, influence stakeholders, and drive technical excellence within a collaborative environment.
• Strong SQL skills for complex data manipulation, optimization, and advanced ETL/ELT processes.
• In‑depth experience with digital marketing data ecosystems (e.g., ad servers, DMPs, web analytics platforms like GA4, campaign management tools) and a comprehensive understanding of media attribution models.
• Experience in designing, implementing, and optimizing complex data…