Marketing Analyst; CRM or SEO

Marketing Analyst (CRM or SEO)

Department: Data & Analytics

Employment Type: Full Time

Location: London

Reporting To: Kevin Tang

Senior or Mid-Level

Hybrid: 2 days per week in our Tower Bridge office (Tuesdays & Thursdays)

At Uswitch, our goal is to be the UK’s favourite way to choose and manage home‑life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people’s lives.

We’re part of RVU, a group of online brands that include:
Confused, Tempcover, , and Mojo Mortgages.

The analytics team strives to simplify some of the most complex and daunting consumer marketplaces, to improve the lives of our customers. We give millions of people the information required to save thousands of pounds per year by helping them make more informed decisions about their utility bills and finance products at the right time.

We are looking for curious, data‑driven Analysts to join our award‑winning Marketing team. We currently have two distinct openings within our Data & Analytics function. While the technical requirements are similar, the focus areas differ: one sits at the heart of our Organic Search (SEO) strategy, and the other drives our Retention (CRM) efforts.

You will be the central point of data for our SEO and Content team. You’ll help us answer:

• “If we create these new web pages, how much revenue will they generate?”
• “How can we use search behaviour to predict product demand?”
• “How does PPC impact our organic performance holistically?”

You will partner with our CRM team to turn customer data into personalised experiences. You’ll focus on lifecycle, retention, and lifetime value, answering questions like:

• “What is the incremental lift of this email or push notification campaign?”
• “How can we predict which customers are most likely to switch energy providers?”
• “Which segments should we target to maximise long‑term Gross Profit?”

For either role, you will be the voice of our data, using it to influence and guide strategy, as well as identifying opportunities that may benefit the business.

You will own both the “what” and the “why” behind performance: not just reporting results, but identifying the drivers and recommending action.

This is a hands‑on senior analyst role focused on understanding customer behaviour and evaluating the impact of marketing activity across Uswitch.

You’ll join our Marketing Analytics team – a team looking to understand and optimise all marketing channels from the effectiveness of Above The Line/Brand to improving the efficiency of key conversion drivers such as Paid Search.

Our ambition is to build a best‑in‑class customer experience. You’ll play a leading role in helping us achieve this by enabling us to understand our customers better, harnessing data and discovering insight across all our touch‑points, campaigns, and marketing activity.

Using tools and databases including Google Sheets, Big Query (SQL), Tableau, and Python you’ll tackle intriguing problems and:

• Own the analytical evaluation of activity, including deciding how impact should be measured, what success looks like, and how confident we should be in conclusions
• Diagnose changes in performance, forming hypotheses, and narrowing down root causes under time pressure
• Design and conduct experiments (e.g. holdouts, A/B tests), with a clear understanding of causality, limitations, and risk
• Turn analysis into decisions, clearly articulating what the data does and does not support
• Work closely with CRM/SEO, marketing, and analytics stakeholders, adjusting depth and rigour based on audience and context
• Improve how we measure and understand customers over time, not just reporting on what has already happened

We’re looking for someone comfortable making data‑informed decisions under ambiguity, prioritising impact over perfection, and evolving strategy based on customer response rather than waiting for complete certainty.

Ideally you have experience in:

• Applying analytical judgement to real business problems, choosing…