Business Transformation Manager; Data & AI

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company –powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

Data & AI are increasingly central to how organisations transform their business, operate at scale and compete in their markets.

Within our Business Transformation and Consulting practice , we are strengthening our capability in Data & AI to support complex, end-to-end transformation programmes across UK and EMEA.

We are looking for a Senior Manager with strong experience in data-led business transformation to play a key leadership role across client delivery, commercial activity and capability development, working closely with senior leadership.

Your Role

As Senior Manager – Data Strategy & AI Transformation, you will:

• Define enterprise data strategies aligned to business growth objectives.
• Define data product models and governance frameworks, in collaboration with Data Architects.
• Translate strategic ambition into phased, executable roadmaps (i.e. Semantic Layers, Unified Customer , NBAs and decisioning engines, advanced segmentation…)
• Integrate Data & AI into broader transformation programmes (marketing transformation, CRM modernisation, digital reinvention, operating model redesign) with a clear business impact approach
• Define how AI (including GenAI and agentic systems) can be embedded into workflows, decisioning and activation.

You will actively contribute to account growth and proposition development, positioning Data & AI as strategic enablers of enterprise transformation.

• Shaping the Data & AI components of:
  • Transformation roadmaps
  • Proposals and RFP responses
  • Executive value cases and investment narratives
• Connecting data foundations to measurable business outcomes (ie: personalisation at scale, commercial acceleration, intelligent automation…)
• Collaborating with Marketing, CX, Commerce and Technology leaders to deliver integrated propositions.
• Identifying expansion opportunities through data evolution and new AI-enabled use cases.

• Mentor and develop Data & AI consultants and managers.
• Help evolve methodologies, assets and ways of working.
• Support recruitment and development of high-quality talent.
• Promote a culture of collaboration, accountability and impact.

• Stay current on AI, GenAI and advanced analytic trends.
• Translate innovation into practical, enterprise-ready use cases.
• Contribute to internal and external thought leadership where appropriate.

What we’re looking for

You are a senior consulting leader with deep data expertise, strong business acumen and the ability to operate confidently across strategy, data and transformation delivery.

You combine executive credibility, technical fluency and commercial impact orientation.

You likely bring:

• 8–12+ years…