Digital Marketing Analyst

DIGITAL MARKETING ANALYST

About working for Jimmy Choo:
Jimmy Choo is a leading global luxury brand with an empowered sense of glamour and a playfully daring spirit.

Jimmy Choo products represent fine Italian craftsmanship and are famous for their quality and detail. Jimmy Choo has a global store network encompassing more than 200 stores worldwide.

We are seeking a commercially minded and detail-oriented Digital Marketing Data Analyst to join our team. This role will play a key part in driving performance across digital marketing channels by delivering actionable insights, supporting campaign optimization, and enhancing data-driven decision-making. A highly commercial, detail-oriented person with strong organization, communication and management skills, able to work well to deadlines in a changing environment and perform multiple tasks effectively and concurrently.

Working within a luxury accessories environment, you will combine analytical rigor with an understanding of premium brand positioning to elevate customer acquisition, engagement, and retention strategies. The primary purpose of the role is to support the Jimmy Choo channel marketing team with reporting, data visualization and data driven analysis to drive ecommerce business growth. Working in a fast paced, international environment, and using analytics data to identify channel performance, user behaviour patterns, marketing spend efficiencies and potential areas of growth.

• Owner of all channel marketing routine reports, optimising and enhancing.
• Data driven storytelling to illustrate performance KPIs.
• Analyse performance across key digital channels (paid social, search, display, affiliates, email, CRM).
• Build and maintain regular reporting dashboards (weekly/monthly performance reviews).
• Identify trends, anomalies, and optimisation opportunities across markets and campaigns.
• Translate complex data into clear, actionable insights for stakeholders.

• Support A/B testing frameworks across creative, targeting, and landing pages.
• Partner with channel managers to evaluate campaign effectiveness (ROI, ROAS, CAC, LTV).
• Email, social media, search and special projects, supporting A/B tests across the markets, sales/promotions and campaign content.
• Provide recommendations to improve media efficiency and customer quality.

• Analyse customer journeys across digital touchpoints.
• Support segmentation strategies and audience targeting using first‑party data.
• Contribute to CRM and lifecycle marketing insights (acquisition, retention, reactivation).
• Support data‑driven strategies to drive customer experience optimisation, align strategies with business objectives and key growth initiatives.

• Work with custom and industry tools such as Google Analytics (GA4), ad platform dashboards (Meta, Google Ads), and BI tools (Tableau, Power BI, Looker).
• Ensure data accuracy, consistency, and integrity across reporting systems.
• Support data integration across platforms (CRM, eCommerce, media).
• Develop and maintain dashboards with actionable insights on effectiveness and results of optimisation strategies.
• Be commercially aware of new and emerging technologies and competitor activities for optimisation of ecommerce marketing performance.

• Partner and build strong relationships with the wider eCommerce marketing team, Design, Digital Product, CRM, trade and brand Marketing teams to align on priorities.
• Support budget tracking, forecasting, and performance reviews.
• Contribute to strategic planning cycles with data‑backed insights.
• Ensure completion of all planners in a timely manner and communicate any changes to relevant stakeholders.
• Proactively develop and maintain an effective working relationship with the global site merchandising and web production teams aligning and sharing knowledge and data.
• Continually collaborate, share best practice and identify growth driving opportunities with regional partners and ensure global considerations are fully understood and considered in all global discussions and decisions.