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User Growth Product Manager - Shop

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: TikTok
Full Time position
Listed on 2026-07-03
Job specializations:
  • IT/Tech
    Data Analyst, Digital Marketing, Ecommerce
Salary/Wage Range or Industry Benchmark: 50000 - 70000 GBP Yearly GBP 50000.00 70000.00 YEAR
Job Description & How to Apply Below
Position: User Growth Product Manager - TikTok Shop
Location: Greater London

Location:

London

Employment Type:

Regular

Job Code:

U3804

Responsibilities

The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of Byte Dance products. Typical growth projects include paid ads, referrals and notifications.

  • Responsible for the user growth of Tik Tok overseas e-commerce in UK and EU, and formulate and implement product growth strategies based on national characteristics.
  • Taking e-commerce GMV as the ultimate goal, responsible for the key goals of the entire user life cycle including the number of new customers, repurchase rate, and customer unit price.
  • Combining the phased goals of UK and EU, and cross-border business, work closely with cross functions to accumulate the country's innovative user growth capabilities, and ultimately achieve the business goals.
Qualifications

Minimum Qualifications:

  • BA/BS degree, 5 years of professional experience in a user growth role involving media buying, performance ads strategy, product growth.
  • Be interested in exploring the commonalities and differences in the needs of users under different cultural backgrounds.
  • Self-starter and quick learner with strong organizational, communication, and XFN collaboration skills; ability to perform under pressure.

Preferred Qualifications:

  • Excellent quantitative skills, proficiency in SQL, Excel, proficiency in R, Python, SAS and other analytical tools is preferred.
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