Lead Digital Analyst

The Product Analytics and Experimentation team sits within the Data & Analytics directorate in the Technology department. Our mission is to deliver insightful and actionable data through reporting, analysis, and experimentation, with a focus on establishing best‑practice processes and enabling data‑driven decision making across all supported product teams. The Tesco Groceries & Clubcard app and store self‑checkout tills are among the digital products supported by our team.

You will directly support our strategic Personalisation product teams, working on product features such as triggered communications, recommendation APIs, and growing a personalised digital experience for customers. The following is an overview of the key responsibilities for this role.

• Lead the implementation and use of Adobe’s Customer Journey Analytics (CJA) across a variety of product analytics priorities, working across business and customer teams to validate, utilise, and surface data in the best ways using CJA.
• Own relationships with product managers, UX leads and Data Science Managers, helping them define objectives and key results, setting targets, analysing product releases, defining and validating hypotheses, and making product recommendations based on insight.
• Execute end‑to‑end analysis: gathering and shaping requirements; defining success metrics; identifying and validating various sources of data; identifying and validating methods of analysis; delivering impactful insights and liaising across teams to ensure the best recommendations are identified and acted on.
• Use advanced analytics and statistical techniques to answer business questions, making recommendations to improve customer experience and business results.
• Serve as the team expert on digital and product analytics, ensuring that best practice is driven across the team by guiding, training, and mentoring others.
• Follow our Business Code of Conduct and always act with integrity and due diligence.

• Strong Adobe Analytics skills and understanding of web analytics. Experience of Adobe Journey Optimiser (AJO) or CJA in previous roles is preferable, but not required.
• Proven ability to work effectively with multi‑disciplinary teams and understand how to contribute to all phases of the product development lifecycle, influencing and driving innovation without authority.
• Excellent verbal and written communication skills – able to articulate complex concepts to a diverse audience.
• Several years of experience in analytics positions.
• Expertise in digital analytics and visualisation tools for big data analysis.
• Statistical modelling and analytics techniques.

• Flexibility, ability to plan and organise, responsiveness, creativity, self‑starter.
• Ability to build solid working relationships with peers and senior leadership.
• Strong written, verbal and presentation skills to all levels of seniority and disciplines within the organisation.

The position can be based either in our Digital Innovation Centre in Farringdon, London, or in our head office in Welwyn Garden City, with some occasional travel between offices required. We strongly embrace flexible working options.