Analytics Manager, DMCA

Location: Greater London

At Sainsbury’s, data sits at the heart of how we operate, innovate and serve our customers. Our Data & Analytics team is building a technically advanced, commercially focused and impactful capability, powering our Next Level Strategy and helping to create a Sainsbury’s powered by industry leading AI algorithms. We use data, technology and advanced analytics to drive better decisions across the business, from forecasting and optimisation to experimentation, personalisation and machine learning.

With one of the richest retail datasets I n the UK and a portfolio spanning Sainsbury’s, Argos, Habitat and Nectar, the opportunity to innovate is huge. Here, you’ll tackle complex challenges at scale, create measurable impact and grow quickly alongside brilliant colleagues. People who thrive with us combine business understanding, technical expertise and curiosity, with a natural instinct for problem-solving.

Join us and help shape the future of retail through data and AI.

We’re a business serving millions of customers a day, with the UK’s largest loyalty scheme and an ever-evolving set of digital platforms. All this equals over 1.2 billion transactions a year, presenting a volume, depth, and complexity of data that few can match.

As a data rich organisation we operate a highly personalised and extensive multi-channel marketing programme across digital, in-store and at home and with our Marketing colleagues are accountable for driving business sales, profit and market share. We identify when customers are at risk of churning and re‑ignite their loyalty to the business before they lapse from us. We grow sales from individual customers both to support key categories, but also the business’s overall sales line.

We drive additional visits, more items in the basket, and use of more of our multiple channels and propositions by our customers. Making proper use of our data is essential to every aspect of all our programmes.

Digital Marketing & CRM Analytics focus on acquiring and securing Sainsbury’s customers through the efficient use of digital paid media channels and driving deeper engagement with Sainsbury’s through Digital Propositions CRM programs.

The common goal is to ensure that this significant marketing investment is managed prudently and drives ROI.The Analytics Manager will be themselves an exceptional analyst and will lead their team to carry out our most complex modelling, forecasting, tool building, and insights‑generation in‑house, using agile working methodologies to make sure we’re delivering the right priorities.

What outcomes I need to deliver

• You will lead an agile, high calibre team of Marketing Analysts (both on and off‑shore) and be responsible for delivering forecasting, targeting, post campaign analysis and optimisation across digital marketing and digital proposition campaigns.
• Influence Digital and CRM Marketing stakeholders in developing channel and proposition strategies and annual plans – defining the central role for customer, data and analytics.
• Continually seek new and improved methods of assessing our activity to ensure that we are as confident as possible that we are driving greater customer value and the greatest return on investment.
• Work closely with Data Science and Marketing colleagues to help develop new programmes and evolve existing campaigns. Apply knowledge of analytical and statistical techniques, software and data sources to develop models of customer behaviour as foundations for these campaigns and to inform this collaboration.
• Work with Technology and Marketing teams to ensure the emerging Mar Tech strategy meets the ambitions of our CRM and Digital Marketing aspirations.
• Lead the migration of Food Digital Propositions CRM reporting to PowerBI ensuring Marketing and Finance stakeholders can self‑serve all relevant campaign analysis from a consolidated suite of dashboards.
• Build, lead, develop and motivate a high performing team of analysts. Work with Accenture leadership team to optimise the shape and impact of our offshore capability.
• You will lead and uphold the development and standards of your team and their outputs, enabling individuals to reach their full…