Analytics Specialist

Job reference 341170

Competitive salary plus car allowance, healthcare, 18% annual bonus potential, 25 days annual leave plus bank holidays rising with service and a company pension scheme with highly competitive contribution rates. Permanent, Full time. Royal Mail Farringdon x3 days in London.

Royal Mail is accelerating its transformation into a more agile, digitally enabled and data-driven business. As we continue to enhance our digital products and customer journeys, we’re looking for an Analytics Specialist to provide the insight, measurement and optimisation expertise that helps teams make smarter decisions and deliver better customer outcomes.

This is a hands‑on specialist role for someone who enjoys working closely with product, design, engineering and marketing teams to turn data into meaningful actions. You’ll play a key role in ensuring high‑quality digital measurement, uncovering customer insights and supporting optimisation initiatives across multiple commercial product journeys.

We’re particularly interested in individuals who are excited by the opportunities that AI‑enabled analytics tools can bring, helping accelerate analysis, improve productivity and generate deeper insights at scale.

• Support the ongoing improvement of digital measurement across web and app experiences, ensuring tracking, tagging and data collection are accurate, reliable and scalable.
• Partner with tagging and engineering teams to maintain and enhance data layers and tag management solutions.
• Analyse customer journeys, funnels and conversion performance to identify friction points and opportunities for optimisation.
• Support Conversion Rate Optimisation (CRO) initiatives through insight generation, hypothesis development and experiment analysis.
• Translate complex data into clear, actionable recommendations that support product, design, growth and marketing decisions.
• Build and maintain dashboards and performance reporting that help teams monitor key customer and business metrics.
• Support experimentation and discovery activities, including A/B testing, feature analysis and behavioural insights.
• Leverage AI‑powered analytics tools to improve reporting, audience segmentation, pattern recognition and insight generation.
• Collaborate closely with product managers, designers, engineers and delivery teams to embed analytics into everyday decision‑making.
• Work with analytics platforms and technology partners to maximise the value of tools such as Google Analytics, Adobe Analytics and BI reporting solutions.

• Proven hands‑on experience in a digital analytics role.
• Strong knowledge of analytics and tagging platforms, including tools such as Google Analytics (GA4), Adobe Analytics, Google Tag Manager and BI solutions.
• Experience analysing customer journeys, conversion funnels and digital performance metrics.
• Excellent ability to communicate insights and recommendations to technical and non‑technical stakeholders.
• Advanced SQL skills and experience working with large, event‑based datasets.
• Experience using Python (or similar technologies) for data analysis, transformation or automation.
• An interest in AI‑enabled analytics and practical experience using modern analytical or productivity tools.
• Experience working within cross‑functional product teams in agile environments.
• Strong attention to detail and a continuous improvement mindset.
• A proactive, collaborative approach with a passion for using data to solve business and customer problems.

• Family friendly support – enhanced maternity pay, paternity leave, adoption leave and shared parental leave.
• Supportive and generous company sick pay
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• Funded Dental – As a manager you are eligible to a level of employer funded dental insurance.
• Health Assessment – As a manager you are eligible to an employer funded health assessment every 2 years.
• Benefits Account – You will have access to your personal benefits account on our My Bundle+ platform, with more than 800 retail offers to help you save on groceries, days out, holidays and household bills, and employer provided and voluntary benefits to suit your lifestyle.
• Your Wellbeing – you…