Senior Business Analyst

About the Role

We are seeking a Senior Business Analyst to drive early‑stage exploration, hypothesis development, and rapid analytical prototyping that informs high‑impact business decisions across Play Station’s Services organization. This role sits at the intersection of business, analytics, and data science and is responsible for shaping ambiguous problems into structured analytical approaches during the early phases of the analytics lifecycle. The Senior Business Analyst partners closely with Integrated Services Leadership, Analytics Partners, Product Managers, and Data Scientists to ensure that the right problems are identified, framed, and prepared for deeper experimentation and modeling.

• Lead early‑stage exploration of business problems, identifying high‑impact opportunities through data analysis and stakeholder engagement.
• Develop clear hypotheses and analytical approaches to guide experimentation and modeling.
• Translate ambiguous business questions into structured problem statements.
• Explore opportunities to improve PS Plus performance, subscriber engagement, and commercial outcomes through data‑driven analysis.

• Conduct rapid analyses and build lightweight prototypes to assess feasibility and potential impact.
• Leverage existing data and frameworks to generate directional insights and inform decision‑making.
• Iterate quickly to refine hypotheses and narrow focus areas.
• Develop exploratory analytical frameworks that support PS Plus performance assessment, content investment decisions, and ecosystem intelligence.

• Partner with Integrated Analytics Partners, Services leadership, Services Insights and Planning, and cross‑functional stakeholders to understand strategic priorities and refine business problems.
• Communicate insights clearly and effectively to both technical and non‑technical audiences.
• Gather feedback and incorporate it into ongoing analysis.

• Collaborate with Data Scientists and Product Managers to transition validated opportunities into structured experimentation and modeling.
• Ensure work entering the next phase is well‑defined and aligned to business objectives.
• Provide context and analytical groundwork to support downstream teams.

• Develop repeatable analytical approaches and templates for common problem types.
• Contribute to improving how early‑stage analytics work is conducted within and across teams.
• Help establish scalable analytical approaches, reusable frameworks, and AI‑enabled workflows that improve how Services supports commercial decision making.

• Bachelor’s degree in Business, Data Science, Computer Science, or a related field.
• 8+ years of experience in analytics, data science, or a related field.
• Strong analytical and problem‑solving skills, with experience working on ambiguous business problems.
• Experience conducting exploratory analysis, hypothesis development, and data‑driven storytelling.
• Proficiency in analytical tools such as SQL, Python, R, or similar.
• Demonstrated ability or strong willingness to leverage AI‑enabled tools (e.g., generative or agentic AI) to enhance analytical workflows, accelerate insight generation, and improve decision support.
• Experience working with cross‑functional stakeholders and translating business needs into analytical work.

• Experience with experimentation concepts (A/B testing, causal inference) or forecasting and scenario modeling.
• Strong communication and storytelling skills, with the ability to influence decisions through data.
• Ability to operate in fast‑paced environments and manage multiple exploratory initiatives.
• Familiarity with data science workflows and collaboration with modeling teams.
• Experience developing reusable analytical approaches or frameworks.

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.