CRM Manager

Lifecycle Marketing Specialist (Contract- 12 month contract) Introduction

We are partnering with a global entertainment and technology company to find an experienced Lifecycle Marketing Specialist to support its Consumer Engagement team.

As the Lifecycle Marketing Specialist
, you will be responsible for the end-to-end execution of lifecycle marketing campaigns, from planning and audience segmentation through to deployment, testing, optimisation, and reporting.

This role combines strategic campaign thinking with hands-on platform execution and requires someone who enjoys building automated customer journeys, analysing performance, and continuously improving customer experiences through testing and personalisation.

• Building, deploying, and optimising lifecycle marketing campaigns across email and other owned channels using marketing automation platforms
• Configuring customer journeys, audience segmentation, trigger-based campaigns, and automated lifecycle programmes
• Executing campaign QA, troubleshooting technical issues, and ensuring flawless campaign delivery
• Collaborating with Creative, Data, Analytics, Product, and Marketing teams to deliver highly personalised customer experiences
• Supporting the evolution of lifecycle programmes through automation, behavioural triggers, and customer journey optimisation
• Monitoring campaign performance and translating results into actionable recommendations and future campaign improvements
• Developing and executing A/B testing strategies across messaging, journeys, timing, and audience targeting
• Working with customer data and behavioural insights to improve personalisation and engagement at scale

• 3+ years' experience in lifecycle marketing, CRM, or customer engagement within a B2C environment
• Hands-on experience building and deploying campaigns within Salesforce Marketing Cloud (Journey Builder), or a similar enterprise marketing automation platform
• Strong understanding of customer journey orchestration, audience segmentation, automation, and trigger-based messaging
• Experience managing campaigns end-to-end, including QA, troubleshooting, deployment, and optimisation
• Proven experience analysing campaign performance and using data to drive continuous improvement
• Strong understanding of testing methodologies, including A/B and multivariate testing
• Excellent stakeholder management skills with experience working cross-functionally across Marketing, Creative, Product, Engineering, Analytics, and Legal teams