VP Data Strategy, Global Client

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary and Impact

This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation. The Global Client Solutions (GCS) team is responsible for all global clients within WPP. DTA is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

Who We Are Looking For:

As a VP, Data Strategy within the Global Client Data Strategy team, you will serve as a senior data strategist and strategic partner for WPP Media's largest global accounts. You will translate WPP's data and technology capabilities into tangible, commercially impactful solutions at a global scale, bringing consistency of strategic thinking while adapting to the unique data maturity, business objectives, and regional complexity of your client.

Operating within a matrix organisational structure, you will report into the SVP, Data Strategy – Global Clients while also being deeply embedded within dedicated client teams to drive direct impact and integration. You will lead a team of senior contributors, acting as a trusted advisor to senior client and internal stakeholders, and playing a key role in evolving the data and technology offering across the WPP network.

What You'll Do:

• Strategic Data Application: Drive the development and implementation of data strategies for global clients, leveraging WPP's, partners', and clients' data assets, products, technologies, and expert services (including insights, analytics, measurement, and data partnerships). Design data-driven solutions, translating complex capabilities into tangible business value, and ensuring data strategies are crafted to unlock growth opportunities and competitive advantage for our clients.
• Global Data & Tech Strategy & Roadmap Development: Lead the development and execution of global data and technology transformation roadmaps aligned with client business outcomes. Define key data strategy elements, champion audience-first thinking using 1PD, 2PD, and 3PD data, evolve measurement KPIs to include leading indicators, and address data gaps for enrichment.
• Client & Stakeholder Engagement: Build and maintain trusted advisor relationships with senior client marketing and data leads across a global account, as well as WPP Global Client Lead stakeholders. Translate complex business objectives into innovative data strategies, provide expert consultation on the media ecosystem, and educate clients on data strategy and platform utilisation.
• Platform & Technology Innovation & Calibration: Drive the design, customization of WPP's proprietary data and technology solutions across global clients including WPP OPEN, Open Intelligence, Infosum, and 3rd party applications. This involves pioneering new use cases, calibrating existing tools with the relevant data, customizing technology, working with our consulting team in overseeing ad and mar-tech platform integration and new partnerships. You will also work with our product enablement and deployment functions to mange the deployment WPP Open on global clients.
• Team Leadership & Development: Lead, mentor, and develop a senior team including Director-level reports, fostering a culture of excellence, curiosity, and continuous learning to deliver outstanding client outcomes.
• Cross-Functional…