PPC Manager

Salt are partnering with a global fintech organisation and are looking for a Paid Search Manager to join their team.

Location:

London

Type:
Contract, 3 months, ASAP Start

About the Role:

This is a hands-on Paid Search Manager position focused on owning and scaling performance across the UK & Ireland markets. You’ll be responsible for managing large budgets, driving customer acquisition, and optimising campaigns to deliver measurable commercial impact.

The role combines deep analytical thinking with execution – you’ll build, optimise and scale campaigns across multiple platforms while working closely with SEO and other teams to maximise overall search performance. You’ll also explore emerging technologies, including AI-led automation, to enhance workflows and reporting.

Requirements:

• 3+ years of hands-on experience managing and scaling paid search campaigns
• Proven experience across platforms such as Google Ads, Microsoft Ads, and other search channels (e.g. Apple Search Ads)
• Strong understanding of CPA optimisation aligned to lifetime value (LTV/CLV)
• Experience running geo-experiments and measuring incrementality
• Solid knowledge of attribution modelling and click tracking methodologies
• Proficiency in tools such as Excel, Google Analytics 4, Search Ads 360, and Campaign Manager 360
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication and stakeholder management skills
• Familiarity with tools such as Funnel.io, Adthena or similar is advantageous
• Interest in AI and automation within performance marketing

The Opportunity:

• Own and scale a high-impact acquisition channel across key markets
• Work in cross-functional teams to deliver a holistic search strategy
• Test and implement innovative growth initiatives
• Leverage AI and automation to improve efficiency and performance
• Contribute to a fast-paced, high-autonomy environment focused on growth