Senior Director, Digital Marketing

The Opportunity

Digital marketing has been fundamentally restructured by AI - and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.

As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance - from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front.

• Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.
• Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams.
• Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces.
• Stay 6-12 months ahead of platform changes - from structured data to semantic search to agent-based browsing - and translate emerging signals into actionable strategy.

• Own organic search strategy across the full funnel - from brand and category terms to long-tail buying-stage content - with direct ownership of Ahrefs (Brand Radar) and GA4 reporting.
• Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs.
• Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T.
• Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model.

• Oversee paid media investment across Google, Linked In, display, and programmatic - with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates.
• Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal.
• Partner with Rev Ops and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress).
• Manage paid media budgets with rigor - optimizing channel mix across regions (AMER, EMEA, ANZ) and product categories (AI Governance, Resilience).

• Own the AvePoint website as a revenue-generating asset: information architecture, UX, messaging alignment, and conversion performance across all campaign and product landing pages.
• Lead CRO programs - A/B testing, personalization (in partnership with 6sense and Clearbit), and conversion path optimization - with GA4 and pipeline as the primary success metrics.
• Collaborate with Product Marketing on solution and persona-based web journeys; with Brand on design system consistency; and with Demand Gen on campaign landing page performance.
• Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization to improve engagement and self-service pipeline creation.

• Model and enforce AI proficiency standards across the Digital Marketing team - targeting L4 proficiency (The Neuron's 5-Level Framework) by year-end, with at least one L5 agent deployed.
• Identify, pilot, and scale AI tools across every digital function: content generation, keyword research, ad creative testing, reporting automation, and audience intelligence.
• Create a culture of continuous learning and experimentation - running fast, documenting what works, and distributing knowledge across the broader growth marketing org.
• Serve as the internal subject matter expert on AI-driven digital marketing, educating the ELT and cross-functional stakeholders on implications and opportunities.

You'll be accountable to AvePoint's full…