Paid Acquisition Manager (Google & Meta)

Own our paid acquisition end to end - Google Ads and Meta, across both our UK and US sites. Hands in the accounts, not coordination. You set strategy, build and optimise the campaigns yourself, and own new-customer growth.

London (UK-based) covering UK & US markets

Working in our Kensington office 5 days a week.

We exist to discover the unseen in beauty - the world's most niche and exceptional brands, curated with integrity and tested by our own team before they reach a customer. We began as the UK home of Biologique Recherche and have grown into a curated multi-brand retailer, now trading in the UK and newly launched in the US. Small, ambitious team where your work shows up in the numbers every week.

• Own strategy, structure, budgets and daily optimisation across Google Ads (Search, Shopping, Performance Max) and Meta, for UK and US
• Grow new-customer acquisition - our number-one commercial priority - balancing brand vs non-brand and prospecting vs retargeting
• Brief and iterate creative with our designer, grounded in what converts
• Own conversion tracking integrity across GA4, GTM, Meta pixel/CAPI and Shopify, treating Shopify as the source of truth
• Report weekly on the KPIs that matter: new-customer revenue share, brand vs non-brand, blended and channel ROAS/CAC

• 4+ years hands-on in Google Ads and Meta yourself (not briefing an agency) for a DTC/ecommerce business
• Strong in GA4 and GTM; sceptical of platform attribution; able to spot when the data is lying
• Shopify experience
• Clear, direct communicator who explains performance without jargon

premium beauty/skincare/luxury DTC launching or scaling a new market (especially the US)

You’ll work alongside our Ecommerce Manager, in-house designer and CRM & Retention Manager.