GBI Expert Digital & Data Operations Executive

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.

What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Great Britain & Ireland (GBI) Expert Digital & Data Executive will maximise the impact of healthcare professional (HCP) engagement across field force, digital and data activity. The role supports Expert Marketing activity across categories, helping improve HCP reach, engagement, recommendations and business performance. As local superuser for customer relationship management (CRM) and data platforms, the role will optimise systems, data and reporting to support HCP journey planning, customer experience, KPI tracking and compliant data use.

The role will also own GBI Expert first-party data (1PD) management and samples strategy, including data quality, processes, inventory, forecasting, budget management and performance tracking. Success in this role requires ownership, bias for action, proactive problem solving and the ability to improve workflows and turn business needs into practical solutions.

• Act as GBI superuser for CRM and data platforms, translating business and field force needs into clear requirements, workflows, and system improvements
• Configure and maintain CRM functionality to support targeting, segmentation, HCP engagement and other KPI tracking across Expert categories
• Support localisation and optimisation of Expert field force and data strategy across field force, the HCP portal, eCRM and other channels
• Own the GBI first-party data approach including acquisition, consent, segmentation, data quality and governance
• Own CRM and data reporting, including building and maintaining Power BI dashboards when needed; translating performance data into clear insights and recommendations
• Own the GBI Expert samples strategy, including monthly forecasting, inventory, budget, allocation, performance tracking and annual brand planning inputs
• Collaborate across stakeholders, including Expert, field force, Europe, Global, agencies and third parties, to deliver key priorities and share best practices

• Behavioural skills and competencies:
  Essential
• Strong ownership, accountability and bias for action, with the ability to drive improvements independently
• Proactive problem solver who simplifies processes and translates business needs into clear requirements and actions
• Strong analytical skills and attention to detail across data, reporting and compliance
• Strong organisation, project management and stakeholder management skills
• Clear communicator with learning agility and curiosity
• Preferred CRM, field force or customer data platform experience;
  Power BI desirable
• Understanding of first-party data, data management, quality and governance
• Experience setting, tracking and reporting KPIs
• Experience managing budgets, forecasts, inventory or operational planning
• Expert or HCP experience preferred
• Degree or equivalent experience in marketing, commercial operations, digital or data desirable

Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.

It’s important to…