Senior CRM Executive

Job Summary

Company: Live Nation
Department: Marketing
Location: Farringdon, London
Reports to: Senior Digital Marketing Manager – CRM
Working Hours: Full time
Job Type: Permanent

Day‑to‑day audience and email management across a portfolio of festival brands, including a comprehensive test and refine programme. Support the Senior Digital Marketing Manager – CRM on data management and collection in line with CRM strategy. Work with a variety of teams and stakeholders across the business, adapting to different festival audiences and brand identities. Also support the shared team goal to grow reach, engagement and first‑party data.

Suitable candidates may have held positions such as Email Marketing Executive, CRM Executive, or Digital Marketing Executive.

Live Nation offers impressive employee benefits, including tickets to shows and festivals, unlimited annual leave, a beautiful office in the Farmiloe Building, access to an arcade in the basement, onsite gym equipment, fitness and meditation classes, a fully stocked complimentary coffee bar, subsidised lunch options, and regular staff events in our atrium stage space.

• Demonstrable experience in digital marketing specifically in email marketing and audiences, with a clear understanding of the importance of first‑party data
• Ability to manage multiple projects to completion under concurrent, rigorous deadlines
• You thrive in a fast‑paced environment
• Exceptional communication skills – written and verbal
• A passion for email marketing – understanding what makes them tick (and click)
• Detail oriented – immaculate attention to detail
• Confident and experienced data analyst – demonstrable interest in deriving actionable insights from web analytics
• Comfortable with segmenting and streamlining data
• Confident in strategic planning to improve future emails
• Confident in working with multiple teams to deliver actionable results
• Ability to tweak HTML and build email templates
• Skilled in presenting regularly on multiple areas of email marketing
• Skilled at using Microsoft Office
• Experience using Adobe Photoshop, with an eye for visuals
• Experience using Salesforce Marketing Cloud or a similar platform

• Passion for live music
• Proactive, self‑starter and a team player
• Able to work in evenings and weekends when necessary

• Day to day running of email programmes for a portfolio of festivals
• Working with the Senior Digital Marketing Manager – CRM, making sure key festival moments are covered with email marketing and offering creative ideas for wider email campaigns
• Create regular emails and design new email templates for multiple festivals across the UK
• Reporting on key metrics to identify strengths and opportunities / inform future strategy
• Tailor emails as required and use design tweaks to improve email performance
• Build targeted audiences for a variety of festivals across the UK, ensure first party data collection is at the forefront of your strategy and focus on data retainment for current contacts
• Working with the Senior Digital Marketing Manager – CRM, create new automated email journeys
• Running regular tests on sends to make sure we’re constantly refining our strategy
• Data management:
  Supporting the Senior Digital Marketing Manager – CRM
• Stakeholder management:
  Aligning with a variety of teams across the business on email briefs and dealing with a variety of requests, making sure each festival is given optimal support via email
• Deputise for the Senior Digital Marketing Manager - CRM when needed

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.