Digital Acquisition and Supporter Journey Officer

Charity People is delighted to be working with The Passage to recruit for a Digital Acquisition and Supporter Journey Officer
to join their talented and passionate team.
Providing innovative services that act with compassion and urgency the charity works with individuals before they reach crisis point, intervening quickly and providing practical help in the form of emergency shelter and tailored support. Also an advocacy organisation, The Passage uses its voice to advocate for those who aren’t heard to bring about real systemic change.
The Digital Acquisition and Supporter Journey Officer will focus on the hands-on delivery and optimisation of paid digital campaigns, email marketing and digital journeys that introduce new audiences to The Passage, encourage initial engagement, and ongoing relationships with supporters. Working collaboratively with Fundraising and Communications colleagues, the postholder will help to build, test and embed effective approaches to achieve these goals.

Digital Acquisition and Supporter Journey Officer

Contract: Permanent, full time role
Salary: £37,199
Location: Hybrid role working between home and The Passage’s Head Office in Victoria. For the first three months, while you get to know the organisation’s frontline services, you will be required to be based in the office four days per week, following which time the requirement will reduce to three days per week in office.
Closing date for applications: 9am on Thursday 20th August
Interviews: week commencing 31st August

This is an excellent opportunity for an individual with solid experience working within digital marketing with a particular focus on managing paid campaigns across Google and Meta and supporting on or developing supporter journeys to join an inspirational charity that works tirelessly to end street homelessness.
Core responsibilities within the role will include:

• Coordinate the delivery and optimisation of paid digital campaigns across platforms such as Meta and Google to engage and retain supporters in-line with fundraising objectives
• Deliver paid digital marketing activity aimed at raising brand awareness, introducing new audiences to The Passage and strengthening understanding of our work and impact
• Support campaign testing and learning by trialling audiences, creative and messaging and reporting on results
• Coordinate the development and improvement of supporter journeys across key digital touchpoints, including email, website journeys, campaign landing pages, sign-up flows and donation journeys, ensuring alignment and integration with relevant internal teams to deliver a seamless end-to-end experience
• Identify areas for improvement within existing journeys and support the implementation of agreed changes.
• Continually review and improve the implementation of performance tracking, identifying practical improvements and supporting agreed changes to enhance effectiveness
• Monitor and collate performance data from digital platforms, analytics tools such as GA4 and CRM reports
• Produce regular performance summaries and contribute insights to inform future activity
• Support a test-and-learn approach by capturing learning and sharing it with colleagues in practical, accessible ways.
• Support the planning, creation and scheduling of email campaigns and automated supporter journeys
• Use segmentation and basic personalisation to improve relevance and engagement

We’d love to hear from individuals with the following skills and experience:

• Experience working in a digital marketing, digital fundraising or supporter engagement role
• Experience supporting or coordinating paid digital advertising campaigns including Knowledge of digital acquisition principles and paid advertising platforms such as Meta and Google
• Experience contributing to the development or improvement of digital supporter or customer journeys
• Experience supporting email marketing activity, including segmentation and scheduling, with knowledge of email marketing tools and CRM systems
• Experience supporting the implementation or use of digital tracking, analytics or measurement tools (e.g. GA4, platform pixels) to monitor campaign or journey performance
• Experience working with…