Senior Digital Experience & UX Executive

Workplace:
White City, London - 3 days a week in the office

The role

As Senior Digital Experience & UX Executive, you'll play a key role in shaping how buyers discover, experience and engage with one of the world’s largest television catalogues. Working across Marketing, Product and Technology, you'll continuously improve customer journeys through user-centred design, customer insight and product optimisation.

You'll own small to medium-sized product initiatives, support larger strategic programmes, and work closely with Marketing, Sales, Technology and Content teams to deliver digital experiences that support commercial growth.

This role is ideal for someone who enjoys combining product thinking, user experience, customer insight and creativity to solve customer problems and shape the future of ITV Studios' digital experiences.

Main responsibilities

Championing the user, collaborating closely with the Senior Digital Product Manager, Technology Manager, and development squad, ensuring our designs are innovative, effective, and deeply user-centred with highly engaging user journeys. Your duties will include:

• Strategic Design: Own the end-to-end design process, from deep user research and problem definition to high-fidelity mock-ups, requirements definition (as Epics and User Stories) and developer hand-off and subsequent QA testing. Be the voice of the customer, articulating design decisions through user insight, commercial value and evidence-based recommendations.
• Collaborative Agile Squad Integration: Thrive within an agile product squad, balancing user needs with commercial business objectives. Work seamlessly with product owners, technology teams and development partners, ensuring smooth design implementation and high quality delivery.
• Systematic & User-Centric Approach: Apply a rigorous, systematic approach to design, leveraging our existing design system and partners. Iterate based on user feedback, ensuring the product is intuitive, accessible, and commercially effective and engaging.

• Own the continuous optimisation of the ITV Studios Catalogue Experience across  and Watch Anywhere.
• Champion customer-first thinking and shape editorial experiences that improve discovery, engagement and commercial impact.
• Support the evolution of homepage experiences, genre destinations, collections and programme pages, ensuring the catalogue continues to evolve alongside changing customer needs and commercial priorities.
• Partner with Marketing, Sales & Product teams to develop best practice for customer journeys, digital merchandising and catalogue experiences.
• Identify opportunities to improve customer journeys through experimentation, customer insight and UX thinking.
• Balance UX best practice with strong editorial judgement, ensuring customer journeys reflect commercial priorities while maintaining a premium catalogue experience.

• Champion user-centred design across ITV Studios' digital products.
• Create wireframes, customer journeys, prototypes and user flows that support new product initiatives and continuous improvement.
• Manage project plans, timelines and stakeholder communication throughout delivery.
• Support larger strategic programmes led by the Digital Products Manager, taking ownership of individual work streams while contributing to sprint planning, backlog refinement and roadmap execution.

• Own quality assurance across ITV Studios' digital products, ensuring new functionality is thoroughly tested prior to release.
• Coordinate functional, regression and user acceptance testing, troubleshoot issues and support successful product releases.
• Use analytics, customer behaviour and user research to identify opportunities that improve customer engagement and product performance.
• Translate insight into recommendations that influence future roadmap priorities.

• Champion structured catalogue content, metadata and editorial quality, supporting Catalogue Content Excellence and future Content Hub integration to improve content quality, reduce duplication and create shared value across the business.
• Work…