Digital Marketing and UX Expert

Digital Marketing and UX Expert

• Manage our external web development and technology partners, to ensure organic growth and conversion opportunities are maximized.
• Project management will include collecting requirements from the business, briefing our partners, prioritising asks in line with key business objectives and aligning with timeline of the business.
• Deliver high-quality, user-friendly, content across our digital platforms.
• Own the delivery of the US and UJ for new / ongoing event website and app related launches.
• Identify content improvements with the objective of enhancing engagement, gaining insights, and increasing sales.
• Produce and automate top-level website reports to influence decision‑making for improvements including user flow Sankey diagrams, channel specific user journeys and holistic business reporting.

Develop a UX and UI workflow in alignment with feedback and research to execution, specifically running CRO tests to prove hypotheses.

• Expertise in CMS optimisation (VWO, Optimisely or other).
• Expertise in SEO, CRO, accessibility and UX best practices.
• Proven experience delivering multi format digital content within a CMS environment (Contentful)
• Proven experience delivering content‑heavy platform targeted at consumer audiences.
• Proficiency in integrated performance reports using different data sources including analytics and CRM tools i.e. Google Analytics and Hub Spot.
• Fundamental understanding of basic adtech i.e. UTM tagging and tracking and setting up of media tags via Google Tag Manager. Take initiative with a solution‑oriented approach, within a cross functional team.
• Basic understanding of HTML and CSS - or keen to upskill in this area
• Strong collaboration skills to help manage input from stakeholders and 3rd parties
• Ability to manage and support different projects simultaneously
• Possess good knowledge of digital marketing and multi‑channel campaigns
• Ability to understand website analytics and help drive data‑driven conclusions (i.e. Google Analytics)
• Ability to recommend decisions underpinned and driven by data.

A passion for UX and all things customer first.

This is a 3 month contract assignment in Shoreditch London on-site.

The daily rate will be circa £250 pd to £400 pd.