Website and Digital Manager

Hey! We're Plum, your smart saving and investing app on a mission to help grow money for life. Whether you're stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum's got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that's the magic of Plum! As recognition for our work, we've received awards from the likes of Deloitte, Finder, and more.

That's all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we're looking for more brilliant people to join us on our journey.

As our Website and Digital Manager, you'll take ownership of Plum’s web presence to deliver an outstanding, seamless customer experience across our digital estate. You’ll help shape our future growth through innovative Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) strategies . This is a fantastic opportunity to join a fast-paced, customer-obsessed team that champions innovative thinking, design excellence and creative new ways to achieve growth targets for site traffic and customer acquisition.

• Take the reins of Plum's storefront:
  Champion customer needs through excellence in content design and ensure our digital estate/website offers a flawless customer experience, helping customers easily find the information they’re looking for.
• Drive SEO & GEO strategy:
  Use industry-standard tools (like Semrush, Peec.AI, and STAT) to generate fresh SEO and GEO analysis, insights, and recommendations.
• Collaborate and influence:
  Participate in cross-functional working groups, present exciting proposals, and generate buy-in across the business for search-led content creation.
• Get hands-on with content:
  Manage the design and deployment of web content by taking on authoring tasks within our Content Management System (CMS) and working closely with the Design team so it reflects our brand identity.
• Setup, analyse and optimise:
  Complete page performance analysis and setup using Google Analytics (GA4) and related management activities, actively feeding your insights back into our wider SEO/GEO strategy.
• Innovative with AI:
  Use and manage AI agents to help locate content gaps and address them.
• Be our search champion:
  Act as the go-to expert for SEO and GEO at Plum, engaging with new stakeholders and supporting their projects in a constantly evolving environment.
• Proactively ensure content is up-to-date:
  Ensure that our websites across 10 markets have updated product and service information, including regulatory content and T&Cs working closely with compliance.

• A search visionary:
  You're incredibly passionate about the future of search and excited by the opportunities that AI and generative experiences are creating.
• Data-driven:
  You have strong experience in SEO, GEO, GA4 and content optimisation, and you're highly comfortable using data and insights to identify opportunities and improve performance.
• A brilliant communicator:
  You are talented and curious, able to influence, inspire, and engage both customers and your fellow Plumsters. You can explain and rationalise the reasons for your decisions, and can receive and give constructive feedback.
• Influencer:
  You work well within cross-functional teams, including engineers, including communicating requests clearly to web developers.
• An autonomous owner:
  Highly organised, detail-oriented, and proactive, you can independently manage campaigns from planning through to execution and measurement without losing focus on quality.
• Experimentation-focused:
  You take a hypothesis-driven approach to SEO and GEO, with a strong focus on testing (including A/B testing).
• UX savvy:
  You possess a deep awareness of how user experience and conversion rates impact SEO performance.
• Technically sharp:
  You have advanced prompt and keyword research skills, strong search intent mapping capabilities, and a sharp awareness of SERP and GEO/ASO trends.
• A content master:
  You have stellar content optimisation skills, with a strong grasp of site structure and content management systems.
• Adaptable:
  You…