Data Analytics Executive

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Top-line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, NestÃ’t, Nomad Foods, Reckitt, Tik Tok and Verizon.

The role

Are you naturally curious about data and excited by the opportunity to turn insights into commercial impact? At Zenith, part of Publicis Media, we're looking for a D2C Analytics Executive to join a growing team supporting one of the world's leading premium home appliance brands. This is an exciting opportunity to develop your analytical expertise while working across multiple European markets, helping shape decisions that drive revenue growth, media effectiveness and customer acquisition.

You'll collaborate with talented specialists across strategy, performance media and ecommerce, gaining exposure to large-scale digital marketing programmes and advanced measurement initiatives.

What you'll be doing

• Analyse performance data across digital marketing channels to identify trends, opportunities and areas for improvement.
• Support forecasting, budget planning and scenario modelling that helps guide investment decisions and business growth.
• Assist with measurement and effectiveness projects, including incrementality testing, attribution analysis and performance evaluation.
• Translate complex datasets into clear recommendations that help teams and clients make informed decisions.
• Monitor performance against targets, forecasts and investment assumptions, highlighting opportunities for optimisation.
• Improve reporting processes by identifying automation opportunities and reducing manual workloads.
• Contribute to the development of dashboards, trackers and reporting frameworks that improve data quality and consistency across markets.

Skills we're looking for

• Strong analytical thinking and an interest in understanding what drives performance and growth.
• Strong interest in Excel and willingness to learn and managing…