Senior Lead - Digital Analytics

Location: Greater London

## Senior Lead - Digital Analytics Apply locations:
London time type:
Full time posted on:
Posted 8 Days Agotime left to apply:
End Date:
July 31, 2026 (2 days left to apply) job requisition :
R1125615
*
* Job Description:

**** Digital Analytics Senior Lead
**** Overview
* *** Digital Analytics Senior Lead | Merkle | Manchester, London, Leeds, Edinburgh or Stafford | Permanent | Hybrid
** Shape analytics strategy, lead complex client engagements and develop high-performing teams using GA4, GTM and enterprise measurement technologies.
** About Merkle
** Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit
** Purpose of the Role
** We are seeking an experienced and passionate Digital Analytics Senior Lead to join our industry-leading Analytics team, working with some of the largest and most innovative organisations in the UK.You will play a key role in shaping analytics strategy, leading complex client engagements and developing a high-performing team of analytics specialists. Combining strong technical expertise with excellent consulting and leadership skills, you will help clients maximise the value of their data and measurement capabilities.

Working across a range of analytics technologies and platforms, you will lead the design and delivery of robust measurement solutions, ensuring work is aligned with client objectives and delivered to the highest standards. You will also act as a trusted advisor to senior stakeholders, providing strategic guidance and helping clients navigate an evolving analytics landscape.

You will join a collaborative Analytics team of approximately 30 people, working primarily across the UK with colleagues in Spain and India. The team supports more than 100 clients of different sizes, including multi-brand and multi-market accounts.
** What you'll do
*** Act as a senior strategic advisor for key client accounts, leading discovery sessions, workshops and strategic planning while building strong relationships with senior stakeholders.
* Translate business requirements into analytics, measurement and data strategies, presenting complex concepts clearly to technical and non-technical audiences.
* Lead enterprise analytics implementations across Google Analytics 4, Google Tag Manager, Big Query, Firebase and related technologies, defining measurement frameworks, data-layer architectures and governance standards.
* Drive best practice across tracking, reporting and data quality, providing technical oversight and ensuring solution designs and outputs meet agreed standards.
* Lead multiple concurrent client engagements, managing scope, risks, timelines, resources, delivery quality and commercial processes including forecasting, utilisation, statements of work, billing and purchase orders.
* Line manage, coach and develop analytics professionals while supporting recruitment, onboarding and performance reviews; identify growth opportunities and contribute to thought leadership, innovation and continuous improvement.
** How you'll succeed
*** Deliver strategic analytics engagements to a consistently high standard, aligned with client objectives, agreed scope and timelines.
* Build trusted senior client relationships and improve clients' adoption and maturity of analytics capabilities.
* Identify new opportunities that support account development and sustainable revenue growth.
* Provide effective technical oversight, ensuring solution designs, implementations and outputs meet agreed quality standards while improving delivery methodologies, governance and processes.
* Mentor and develop team members through clear feedback, coaching and meaningful development planning.
* Foster a collaborative, inclusive and high-performance culture built on empathy, accountability and mutual trust, becoming a recognised technical and consulting expert within the business.
** What you'll bring
**** Essential skills and experience
*** Strong experience in digital analytics, measurement, data or a related discipline, including leading strategic projects, implementations or complex client engagements.
* Advanced knowledge of enterprise analytics platforms, particularly Google Analytics 4 and Google Tag Manager.
* Strong consulting, communication and presentation skills, with experience advising senior client…