Marketing Operations Specialist (Lead Management

Position: Marketing Operations Specialist (Lead Management)
About the Business:
Lexis Nexis Risk Solutions is the essential partner in the assessment of risk. Within our Business Services vertical, we offer a multitude of solutions focused on helping businesses of all sizes drive higher revenue growth, maximize operational efficiencies, and improve customer experience. Our solutions help our customers solve difficult problems in the areas of Anti-Money Laundering/Counter Terrorist Financing, Identity Authentication & Verification, Fraud and Credit Risk mitigation and Customer Data Management.

You can learn more about Lexis Nexis Risk at the link below, About the team:
Working closely with Data Services Sales Operations, CBS (MA squad), Mar Tech, Campaign Managers and Data teams, this role serves as the functional bridge between front end marketing systems and downstream commercial platforms

About the role:

The Lead Management Specialist is a trusted subject matter expert within the Marketing Hub, responsible for the end‑ to‑end design, execution, and governance of lead management, lead flow, and lead related integrations across marketing and sales systems. This role ensures that high quality, compliant, scalable lead processes connect marketing activity to Sales in a timely and accurate way minimising manual intervention and increasing automation, reducing risk, and improving conversion outcomes.

The Lead Management Specialist ensures that allocation logic, integrations, scoring, and data flows are robust, documented, and continuously improved. This role is empowered to advise, challenge, and steer decisions relating to the health, scalability, and compliance of the lead ecosystem.

Responsibilities:
Lead Allocation & Flow Management (Eloqua BAU): delivers standardised automated workflows across Data Services, implements and optimises Data Services Sales Operations allocation rules, and ensures accurate, compliant routing across regions and brands, while resolving allocation issues and managing MA Squad change requests to maintain uninterrupted lead flow.

Integration Management & Troubleshooting: focuses on diagnosing and resolving integration failures affecting lead flow and data integrity, performing targeted data cleansing to correct records and sync logic, and managing medium‑ to large‑scale updates to ensure accurate Marketing‑to‑Sales data transfer.

Journey Orchestration & CDP‑to‑Sales Enablement: supporting the integration of CDP and Journey Orchestration outputs, ensuring new behaviours, attributes, and scoring signals are correctly mapped, validated, and reliably passed through Eloqua to the CRM for Sales consumption.

Lead Scoring Management: maintaining and optimising Eloqua lead scoring models to ensure accuracy and dependable flow into Salesforce, while supporting the integration of new CDP‑generated scoring models where required.

Standardisation & Continuous Improvement: drives standardisation of lead allocation and integration logic across all brands, contributes to long‑term simplification by removing high‑maintenance flows, and reduces reliance on daily monitoring through automation, root‑cause fixes, and strong governance.

Project Support & Delivery: supports Data Services Sales Operations on large‑scale allocation and Marketing Insight optimisation, contributes to cross‑brand transformation initiatives, and assists in improving allocation, scoring, and integration performance.

Requirements:

Excellent experience building and maintaining automated lead allocation, scoring, and integration workflows within Eloqua, Salesforce, and CDP environments

Proven ability to implement and optimise complex allocation logic and lead scoring models at scale across multiple brands or regions

Hands‑on expertise diagnosing and resolving integration failures impacting lead flow, data sync, segmentation, and attribution

Solid data management skills, including structured data cleansing and execution of medium‑ to large‑scale data updates

Experience supporting CDP, Journey Orchestration, and Data Services Sales Operations led initiatives, including cross‑brand transformation programmes

Ability to drive standardisation, simplify high‑maintenance workflows, and reduce…