Digital Marketing Lead - SEO & GEO

You’ll join us at a pivotal moment for digital discovery, as customer journeys are increasingly shaped by search engines, AI-generated answers, large language models and emerging discovery platforms. Reporting to the Head of SEO and GEO, you’ll play a leading role in translating Sky’s organic discovery strategy into high-impact, measurable delivery across traditional search and emerging AI-powered discovery platforms. You’ll work closely with colleagues across Digital Marketing to create a more integrated approach to customer discovery, bringing together Organic Search, Paid Search, Paid Social, Programmatic and Creative.

• Translate Sky’s SEO and Generative Engine Optimisation strategy into a clear, prioritised delivery roadmap.

• Develop and manage the roadmap for how SEO and GEO work together, aligned to the overall discovery strategy.

• Drive organic growth across Sky’s key business verticals, including commercial product areas, entertainment content, sports, broadband, mobile and customer support journeys.

• Lead delivery across research, opportunity sizing, briefing, content optimisation, technical SEO, structured data, implementation and performance measurement.

• Develop approaches to improve AI search visibility, including entity optimisation, answer-first content, structured data, authority signals, source credibility and content designed to be cited, summarised or recommended by generative engines.

• Work closely with Product Owners, Dev teams, Editorial, Brand Marketing, Commercial, Trading, Data, Legal, Compliance and agency partners to deliver high-quality, measurable improvements to discovery performance.

Essential criteria:

• Deep understanding and experience of the SEO landscape, including technical SEO, content strategy, authority building, search intent, analytics and integrated strategy development.

• Practical understanding of Generative Engine Optimisation, AI search and large language model discovery, including how brands can be surfaced, cited, summarised and recommended.

• Extensive experience delivering measurable organic search results across complex websites in a fast-paced, commercially driven environment.

• Confidence working with technical teams on implementation, including site architecture, crawlability, indexation, structured data, page templates and CMS considerations.

• Strong analytical capability, using SEO tools, analytics platforms and reporting frameworks to turn data into clear insight and action.

• Excellent communication skills, with the ability to explain technical and emerging topics clearly to senior stakeholders and non-specialist audiences.

• Experience leading agencies, specialists or cross-functional teams to deliver multiple initiatives to tight deadlines.

• Ability to connect SEO and GEO activity to business outcomes, customer journeys, trading priorities and long-term brand visibility.

• Collaborative experience working with Product Owners, Dev teams, Marketing, Commercial, Trading, Editorial and Data teams.

• Good commercial foresight and the ability to prioritise in a fast-paced trading environment where customer demand, technology and digital behaviours are changing quickly.

• A test-and-learn mindset, with the confidence to explore new approaches, measure impact and help the business build capability in a rapidly evolving area.

• An understanding of the wider Digital Marketing landscape and how SEO and GEO can work alongside Paid Search, CRM, Affiliates, social, content and media activity.

There’s one thing people can’t stop talking about when it comes to life at Sky: the perks. Here’s a taster:

• Free Sky TV package, including Sky Sports and Sky Cinema

• Pension package with up to 9% employer contribution

• Private healthcare with mental health support

• Aviva Digital GP and dental insurance

• Discounts on Sky products, including Sky M obile, Sky B roadband, Sky Glass and Sky Protect

• Sharesave and Tech schemes

• A range of Sky VIP rewards and experiences

We’ve adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the…