SEO & AI Visibility Account Director

The SEO Account Director will lead the strategic and operational direction of SYZYGY’s organic search portfolio. This is a senior client-leadership role for someone who can turn complex SEO, AEO and performance data into a clear business narrative, lead high-value stakeholder conversations and create the conditions for the wider team to deliver to a consistently high standard.

Reporting to the Organic Lead and working closely with Client Services, the Account Director will own account direction, prioritisation, quality, resource and client confidence across a multi-market programme.

London

Full-time

SEO

Core Responsibilities

• Set a joined-up SEO and AEO strategy across technical, content, authority and AI-search visibility, ensuring activity is connected to client priorities and commercial outcomes.
• Translate broad business objectives and stakeholder requests into a prioritised roadmap with clear KPIs, forecasts, owners, deadlines and expected value.
• Lead performance reviews and strategic presentations, turning data into a concise story: what changed, why it matters, what should happen next and where investment should move.
• Shape the client’s AEO approach, including how LLMs retrieve, cite and interpret content, and convert prompt, citation, visibility and sentiment data into practical recommendations.
• Use data and forecasting to identify opportunities, diagnose performance and demonstrate commercial impact.
• Partner with paid media, analytics, product, engineering, content, PR and social teams to solve cross-channel search challenges and unlock implementation.
• Act as the senior day-to-day organic search lead, owning key relationships and leading calls with senior and C-suite stakeholders.
• Own portfolio health, resourcing and commercial growth, including scoping, change control, retention and upsell opportunities.
• Build client confidence through clear communication, proactive problem-solving and constructive challenge.
• Reduce dependency on the Head of Organic by taking ownership of routine account leadership and decision-making.

Skillsets

• Advanced understanding of on-page SEO, content optimisation and E-E-A-T principles, with the ability to review detailed recommendations, identify gaps and ensure outputs are implementation-ready.
• Strong strategic and practical knowledge of GEO and AI-driven search, including how LLMs retrieve, cite and interpret content, and how prompt, citation, visibility and sentiment data can inform optimisation.
• Strong understanding of wider digital disciplines and how paid media, analytics, content, PR, social, product and engineering interact with organic search.
• Advanced reporting and analytical capability, focused on identifying the causes of
• Strong knowledge of organic measurement, including KPI design, forecasting, attribution limitations and connecting activity to business outcomes.
• Ability to operate at a detailed technical, content and analytical level when required, while maintaining a broader strategic view.

Project Management

• Own account governance and delivery discipline, including decision logs, scope control, implementation tracking and proactive escalation.
• Manage prioritisation, deadlines, dependencies, risks, approvals and stakeholder actions across multi-market programmes.
• Establish clear ownership across Account Managers, Senior Account Executives, content teams and specialist functions.
• Monitor resource and capacity, reallocating support where needed to protect delivery quality and deadlines.
• Ensure work is implementation-ready and that recommendations are tracked through to completion.
• Use project-management tools such as Asana to maintain visibility of progress, ownership, workload, risks and blockers.

Workflows & AI

• Design repeatable workflows for core organic deliverables, with clearly defined inputs, outputs, owners, review stages and quality standards.
• Identify opportunities to improve workflows through automation, AI agents and LLMs while maintaining appropriate human oversight.
• Test, validate and document AI-enabled processes before adopting them across client accounts.
• Create reusable templates, playbooks and operating…