Senior Content Designer

• Own the content design of end-to-end digital experiences, shaping the language, structure and flow that help customers understand, decide and act with confidence.
• Translate user needs, business goals and regulatory requirements into clear, useful and trustworthy language across flows, screens, states and moments of decision.
• Use research, data, testing and sound judgement to make evidence-based content decisions, iterate at pace and improve outcomes for customers and the business.
• Create accessible, inclusive and on-brand content that helps customers understand what is happening, what they need to do next and why it matters.
• Shape content models, naming, terminology, voice and tone, and content patterns that bring consistency and clarity across products and touchpoints.
• Use AI-enabled tools and workflows to explore, prototype and refine content more quickly, while applying critical judgement to model-generated outputs.
• Work closely with product managers, designers, researchers, engineers and governance partners to influence direction, resolve trade-offs and support high-quality delivery.
• Contribute to and evolve our content standards, guidance and design system patterns so language quality can scale across complex product ecosystems.
• Present content rationale clearly and confidently, helping teams align around the right problems, the right words and the right customer outcomes.

• A strong track record shaping end-to-end digital experiences through content, with a portfolio that shows excellent judgement from early problem framing through to polished, production-ready UX writing.
• Deep expertise in content design, UX writing and conversation design, including information architecture, naming, content hierarchy, interaction flows, error handling and guidance content.
• Excellent writing craft, with the ability to create language that is clear, concise, coherent and appropriate for complex, high-consequence customer journeys.
• Confidence using research, data and experimentation to interpret insight, test hypotheses and make strong evidence-based content decisions.
• Experience using and evolving content systems, standards, patterns and governance that improve consistency, scalability and quality across products.
• Confidence using modern content design tools and AI-enabled workflows to accelerate exploration, iteration and evaluation while applying critical judgement to outputs.
• A strong understanding of accessible and inclusive content design, with the ability to create experiences that work for people with diverse needs, backgrounds and levels of digital confidence.
• The ability to thrive in agile, multi-disciplinary teams and to work credibly with product managers, designers, researchers, engineers and partners across risk, legal, compliance and brand.
• Excellent communication and stakeholder management skills, with the confidence to explain rationale, challenge constructively and influence direction.
• Experience operating in complex organisations or regulated environments, with the resilience and judgement to navigate ambiguity well; experience in financial services would be a bonus.

Demonstrates expertise in content design, UX writing, and conversation design, with a strong focus on creating accessible and inclusive digital experiences. Proficient in using research and data to inform content decisions and improve customer outcomes across complex product ecosystems.

• Content Design
• UX Writing
• Information Architecture
• AI-Enabled Workflows
• Stakeholder Management

• Content Hierarchy
• Interaction Flows
• Error Handling
• Guidance Content
• Content Systems
• Content Standards
• Content Patterns
• Agile Methodologies
• Research Analysis
• Evidence-Based Decision Making

• Excellent Communication
• Judgement
• Collaboration
• Influencing
• Resilience

• Digital Experiences
• Inclusive Design
• Regulated Environments
• Financial Services

• Modern Content Design Tools
• AI Tools
• Prototyping Tools
• Design Systems