GTM Engineer

Our mission is to make meaningful learning a part of your everyday. The shelf life of our skills is now less than 5 years. So, if you stopped learning today, your skills would soon be irrelevant. Think that’s a big problem? You’d be right.

Enter How Now. Founded in 2019, our Learning and Skills Platform is disrupting the way people learn and upskill through technology. Whether it's finding a quick answer, learning skills or tapping into shared knowledge, we make it easy for people to learn what they need, when they need it.

Already used by fast-growing scale-ups and global enterprises, such as Trainline, Depop and Sanofi, we’re pushing the boundaries of how people learn.

Hi, I'm Duncan, Head of GTM at How Now. I'm hiring a GTM Engineer to join us. It's a genuinely exciting time to be here: we've just been recognised on the 2026 Fosway 9-Grid for Learning Systems; we shipped Guru (our AI workplace coach), and it's already live with customers; and we're now working with brands like Trainline, Tom Tom, Investec, Depop and the UK Government across more than 30 countries.

This is a new title for us, and a deliberately broad one. You'll own the systems that put the right accounts in front of the right people, ensure every lead is scored and routed properly, and eliminate the manual steps that slow Sales down. You'll also own Hub Spot as our system of record and the reporting that tells us what's actually working.

Where Marketing and Sales own the analysis and the calls it drives, you own the infrastructure and data that makes those calls possible.

• Own list building and targeting: sourcing the right accounts and contacts before anything else gets sent
• Design and build automated outbound systems (sequencing, enrichment, AI personalization) that make outbound feel 1:1 at volume
• Own the stack that powers it, and how it all connects into Hub Spot

• Partner with Marketing to build the automated infrastructure that scores and routes every lead, inbound and outbound, by fit and intent. You own the system; together you own the outcome

• Work closely with Sales to find the manual, repetitive steps slowing deals down, and fix them with automation, AI, or just a better process, whichever actually solves it

• Keep Hub Spot clean as the system of record, and make sure we can see what's working: pipeline, conversion, where deals stall
• Use that data to keep improving the system itself, not just report on it
• Partner with Marketing on attribution: you make sure the data and tracking exist to answer "what's working," they own the analysis and calls it drives

Alongside this, you'll own the GTM tech stack end-to-end (evaluating, selecting, and retiring tools as we scale) and be the glue between Sales, Marketing, and Product so that what you build actually gets used.

• Two or more years in GTM engineering, growth engineering, revenue operations, or outbound-heavy demand generation, with systems you can point to and walk us through
• Hands-on with the modern GTM stack: enrichment and list building, sequencers, no-code automation, and Hub Spot specifically (workflows, lists, reporting, keeping it clean as the system of record)
• Comfortable with APIs, spreadsheets and SQL at depth, and light scripting. You debug a broken workflow rather than upscale it
• You understand the difference between fit and intent, and you've built or worked with logic that scores and routes leads based on both, not just static lists
• You've owned a GTM tech stack end to end: choosing tools, integrating them, and retiring the ones that don't earn their place
• Comfortable partnering with Marketing and Sales rather than working around them. You see attribution, campaigns, process fixes, and lead routing as shared problems, not a handoff
• Genuinely fluent in AI tools for GTM: you're using them to build and ship, not just to draft emails faster

Our salaries are calculated using a SaaS benchmarking tool called…