Business Intelligence Lead

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About DTA: A Leading WPP Media Brand

DTA is WPPs global data products and technology company. Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising.

Were endlessly curious. Our team of thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world.

Role Summary and Impact

As the BI Lead for Data Management youll be asked to take accountability for data and reporting solutions we develop and maintain for clients in one of our most important markets.

In this high-profile and important role you will lead teams of BI developers and engineers collecting modeling and visualizing data in support of dashboards custom reports and analytic projects.

In 2026 you will play a key role in the transition of UK clients onto WPPs Measure platform from legacy platforms (custom developed data warehouses Datorama manual reporting).

You will serve as the face of reporting technology and technical work in new business pitches among agency leadership and in client-facing meetings.

To do all of this you must successfully and closely partner with:

• MM&D teams who write reports and ensure data hygiene
• Analytics teams who are customers of datasets
• Activation teams deploying client budgets on media platforms and making data
• Product teams developing features and integrating workflows across WPPs Open Media OS
• Global Business Intelligence teams who will centrally collect and model data for global clients operating in the UK

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Be accountable for the build of custom implementations of the Measure data platform the coordination across organizations ensuring complete access to data the leadership of your technical team and the integration of WPPs technology into this clients technical and marketing operations.
• Own reporting and data provisioning solutions for UK clients taking direct accountability for the quality of the teams solutions representing them to stakeholders and working with leadership to drive successful adoption
• Ensure a firsthand understanding of media and analytics team needs and lead the translation of them into clear and structured requirements
• Work with clients and media agency stakeholders to establish consensus on the prioritization of requirements for development using your knowledge of requirements and the technical solution to steer the conversation
• Lead the design…