Senior Director, Fan Data Infrastructure

At Warner Music Group were a global collective of music makers and music lovers tech innovators and inspired entrepreneurs game-changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity
  :
  We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation and innovation is the key to our future.

• Collaboration
  :
  Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea like a great song travels globally. We ignite passions and build connections across our diverse community of artists songwriters partners and fans.

• Commitment
  :
  We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown and were committed to keeping the faith acting with integrity and delivering on our promises.

WMG is home to a wide range of artists musicians and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values appreciates and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Title: Senior Director Direct-to-Fan (Warner Records US)

Department: Direct-to-Fan Services Global Marketing

Reporting to: SVP Global Direct-to-Fan Services

Location: London hybrid

Direct Reports: 2

Overview

The Senior Director Fan Data Infrastructure will lead the operational and technical infrastructure that powers Warner Music Groups direct-to-fan ecosystem. Sitting within Global Marketings Direct-to-Fan Services team this role is responsible for ensuring fan data moves reliably securely and intelligently across WMGs marketing systems platforms and teams.

Working closely with Marketing Enablement Technology Audience Integration and Fan Engagement teams the role will oversee the integrations architecture and governance that connect WMGs fan data ecosystem. This includes ownership of how fan data is structured synchronized and activated across platforms.

Reporting to the SVP Global Direct-to-Fan Services the Senior Director will act as the bridge between marketing strategy fan data and technical execution ensuring marketers can confidently access and activate high-quality fan data at global scale.

Primary Responsibilities

Strategy & Infrastructure

• Lead the evolution of WMGs fan data infrastructure ensuring systems integrations and workflows support modern direct-to-fan marketing.

• Define and maintain the operational architecture connecting CRM audience commerce and fan engagement platforms across the D2F ecosystem.

• Partner with Technology and Marketing Enablement teams to improve interoperability between systems and reduce operational fragmentation.

Systems & Data Operations

• Oversee integrations between platforms including Salesforce Marketing Cloud Klaviyo Community Co:
  
  Brand High Touch Shopify Snowflake Adobe Analytics and WMGs wider customer intelligence infrastructure.

• Lead the mapping and standardization of fan data schemas tracking frameworks and audience infrastructure across platforms ensuring fan data is reliable measurable and operationally consistent.

• Act as the lead for fan data movement across APIs audience syncs automation workflows and CDP infrastructure.

Governance & Operational Integrity

• Establish and maintain best practices for fan data governance privacy consent handling and operational hygiene across WMGs marketing ecosystem.

• Act as the senior escalation point for fan data issues sync failures and platform-related operational troubleshooting working closely with technical teams to resolve root causes.

Collaboration & Leadership

• Lead WMGs Audience Integration and Fan Engagement functions overseeing the operational infrastructure that supports fan data audience activation and CRM delivery across the D2F ecosystem.

• Partner closely…