Senior Digital Marketing Executive - Luxury Skincare Brand

Senior Digital Marketing Executive - SEO & AI - Luxury Skincare Brand London | Hybrid Luxury Wellness | Ecommerce Up to £47,000 + Generous Package & Benefits

Fella & Jones are delighted to be partnering with a fast-growing luxury wellness & Skincare brand on an exciting new hire within their digital team.

We're looking for a SEO & Digital Marketing Executive who understands traditional SEO but is equally excited about where search is heading next.

As consumers increasingly research products through ChatGPT, Perplexity, Gemini and Google AI Overviews, this role will focus on making sure content is structured, optimised and authoritative enough to be found, understood and accurately represented across both traditional and AI-powered search.

This is a brilliant opportunity for someone with around 2 years experience in ecommerce or digital marketing who wants to build genuine, hands-on expertise in AI search.

You’ll be responsible for:

• Optimising PDPs, landing pages, collections and editorial content for SEO and search intent
• mproving content visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews
• Writing and refining metadata, headings, FAQs, internal links and on-page copy
• Building, publishing and QA'ing content within Shopify
• Tracking organic performance through GA4, Google Search Console and SEO tools
• Monitoring how the brand and its products appear within AI-generated search results
• Supporting digital PR and link-building initiatives
• Supporting international SEO and multilingual websites

• Around 2 years ecommerce or digital marketing experience
• A strong understanding of content SEO and on-page optimisation
• Excellent written English and exceptional attention to detail
• A genuine interest in AI search, LLMs and the changing search landscape
• An analytical, commercially minded approach
• Experience with in luxury, beauty, wellness, health or premium DTC would be particularly relevant.

This is a rare chance to join a growing brand at exactly the point where SEO and AI-powered discovery are converging — and develop expertise in an area that is quickly becoming critical to ecommerce.

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