Digital Marketing Executive

The Role

A leading provider of premium purpose-built student accommodation (PBSA) across the UK, are looking to appoint a Digital Marketing Executive to join its marketing team. They are known for delivering high-quality living experiences and exceptional customer service. With a portfolio of modern residences in key university cities, the are committed to creating vibrant communities that support students throughout their academic journey.

Key Responsibilities:

Management

• Managing and developing the digital marketing campaigns strategy including Paid Media and Paid Social Media.
• Managing relationships with external digital agencies.
• Managing digital marketing channels including, paid search, SEO, affiliate marketing, email marketing, paid social media, digital partnerships.
• Monitoring, analysing and reporting on all digital activities against KPIs
• Website content management and optimisation.
• Liaise with on-site teams, designers, and external agencies to ensure campaigns align with brand messaging, leasing goals and student needs.
• Work cross-functionally with sales, operations, and the rest of the marketing team to ensure cohesive messaging and consistent brand voice.

Digital Marketing Strategy

• Develop di...