Business Systems Manager

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by You Tuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of Tik Tok, You Tube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, Shark Ninja, Google, Nike, Disney, and Coca-Cola.

Job Title- Business Systems Manager

Reporting into- Director of Business Operations

Team: Global Ops

The Business Systems Manager owns and continuously improves the systems Influencer uses to run the business.

The role's primary responsibility is Ocean, alongside our wider portfolio of business systems including Hub Spot, Ironclad, Guru and other internal tools.

You will work with teams across Influencer to understand what they need from our systems, turn those needs into clear requirements and make sure improvements are delivered and adopted.

For Ocean, the Business Systems Manager owns the business requirements, workflows and adoption, working closely with our internal Product & Engineering team, who own product direction and technical delivery.

1. Ocean & Business Systems
Our systems should make it easier to run Influencer, not create more work around them. This role owns the day-to-day business side of Ocean and our wider systems portfolio, making sure every platform has a clear purpose and works effectively for the teams using it.

• Ocean: Act as the day-to-day business owner of Ocean, ensuring it supports how teams across Influencer need to operate.

• Application Ownership: Manage our core business systems including Ocean, Sonar, Hub Spot, Ironclad, Guru and other internal applications.

• System Effectiveness: Ensure our systems are configured and used in a way that solves real business needs. Making sure our systems work well together and identify unnecessary tools, duplication, gaps and workarounds.

• User Feedback: Relentlessly gather, analyse, and act on feedback from cross-functional teams to refine our workflows and optimise our tech stack.

2. Improve Our Systems

As Influencer grows, processes that worked at a smaller scale will not always continue to work. This role is responsible for finding that friction and turning it into better workflows and better systems.

• Business Requirements:
  Gather, structure and prioritise requirements from teams across Influencer.

• Platform Optimisation:
  Champion new and underutilised features, helping teams move away from manual workarounds by leveraging existing platform capabilities.

• Delivery:
  Translate business needs into clear configuration, integration or product requirements and work with Product & Engineering or relevant platform providers to deliver them.

• Build vs Buy:
  Support the Director of Business Operations on platform selection, system architecture and build-vs-buy decisions.

3. Rollout, Adoption & Governance
Building or buying a tool is only the start. This role makes sure new systems and internally built tools are introduced properly, have clear ownership and become part of how the business actually operates.

• Implementation:
  Own the business side of system implementations, releases and changes.

• Testing & Adoption:
  Coordinate testing, rollout, documentation, training and adoption across teams and markets.

• Internal Tools:
  Maintain oversight of internally built business tools, ensuring there is clear visibility of what has been built, who owns it and what business need it serves.

• Internal Tool Governance:
  Own the business process for how team-built tools and experiments become supported company…