Product Manager, Alexa and Ireland

Alexa is our next-generation generative AI-powered personal assistant more conversational intelligent and personalized helping you get things done. This is a rare opportunity to shape how millions of customers across the UK & Ireland experience the worlds best personal assistant defining what it means for Alexa to truly understand and serve British and Irish customers.

Were looking for a Product Manager who will shape how Alexa sounds feels and connects with customers across the UK and Ireland making her culturally relevant contextually aware and genuinely relatable.

Youll work at the intersection of AI culture and customer experience using prompt engineering tools to localise Alexas personality for millions of customers. Youll own the strategy and adapt global personality frameworks to reflect local nuances test relentlessly and regularly iterate and launch your product based on real customer signals. This is not a developer role you wont be writing production code though you will influence technical decisions.

Youll be much more hands-on with the product itself this is not a one-and-done project its a continuous evolving craft.

Key job responsibilities
- Localise Alexas personality for UK and Ireland customers shaping conversational behaviour tone manner and relatability using AI-based prompting tools and deep cultural understanding
- Own and adapt global Personality Style frameworks to local preferences ensuring cultural and contextual relevance across all customer touchpoints
- Prototype and experiment get hands-on with prompt tools create examples run A/B tests and iterate rapidly based on results
- Ensure consistency of personality and tone across verticals and experiences
- Define quality and safety frameworks for automation including guardrails scenario coverage validation and regression strategies as we scale
- Establish performance measurement for Alexa behaviour setting expectations for experimentation A/B testing analytics and learning loops
- Provide systems-level oversight across tools APIs knowledge bases prompts and integrations identifying structural constraints and influencing architectural direction
- Champion customer insights to influence global roadmaps bringing the UK and Ireland customer voices to the table

- Experience as a product manager or owner
- Experience shaping content tone of voice or conversational experiences for consumer-facing products
- Experience in building products in rapid iteration environments
- Native level cultural fluency across the UK and Ireland including regional humour tone idiom and social context
- Experience or interest in prompt engineering and generative AI tools and connecting prompts tools APIs and frameworks into a coherent whole

- Hands-on experience with prompt engineering or LLM-based tools
- Background in conversational design creative writing comedy or cultural studies
- Familiarity with AI safety and responsible AI practices
- Experience in content strategy for voice-first or conversational AI products with demonstrated ability to design and optimize prompt architectures

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

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Required Experience:

IC